Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience

Social Media Specialist

The University of Nevada, Las Vegas invites applications for Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience.

The Social Media Specialist is a dynamic, strategic, and creative professional responsible for developing, executing, and optimizing a comprehensive social media and marketing strategy that strengthens the Campus Relations & Visitor Experience department's engagement with prospective and current undergraduate and graduate students, families, alumni, faculty, and the broader community.

This role will lead the department's digital presence by managing and expanding its reach across multiple social media platforms, ensuring brand consistency, and leveraging data-driven insights to enhance engagement and visibility. This includes oversight and content management for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives such as the Institute for Financial Literacy and Wellness and the Sands Institute for Chinese Language and Culture, ensuring alignment in messaging, branding, and audience engagement across all platforms. The Social Media Specialist will also collaborate closely with partners across Enrollment Management and campus-wide departments to develop content, align messaging, and coordinate social media efforts that support shared goals and initiatives.

The specialist will oversee and mentor a student team, fostering a collaborative and innovative environment that supports content creation and audience interaction. Additionally, this position will produce high-quality, compelling video content that captures the vibrancy of campus life, promotes key events and initiatives, and effectively communicates the university's values and mission.

The Social Media Specialist will also develop and manage paid social media campaigns, strategically leveraging advertising tools on platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube to amplify reach, drive engagement, and support enrollment and event attendance goals. This includes budgeting, audience targeting, and performance tracking to maximize return on investment.

The ideal candidate is a proactive storyteller with a strong grasp of social media trends, digital marketing strategies, paid promotions, and analytics tools, capable of driving impactful campaigns that elevate the university's presence and engagement across diverse audiences.

May require occasional evening and weekend work to cover events. May require travel to off-campus events.

All positions in Academic Affairs contribute to our core mission: to increase enrollment and promote equitable student success. By addressing systemic obstacles and implementing strategic services, programs, and support, this position will play a part in enhancing student enrollment, retention, successful progression, timely completion, and equitable outcomes, in order to meaningfully contribute to the institution's commitment to expand access, grow enrollment, and promote career-ready student success that leads to timely graduation.

As with all Academic Affairs positions, it is expected that this role will be filled by a person who subscribes to and exemplifies the university's core values in all interactions; demonstrates professionalism and collegiality; is collaborative and a team player; is ethical, transparent, and abides by all university, NSHE, and State laws, policies, and procedures as appropriate to the position; and embraces inclusion to promote belongingness for students, faculty, staff, community partners, and campus guests. With administrative faculty positions, some evening and weekend work may be necessary and there may be occasional travel.

This position requires a Bachelor's Degree from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 1 - 3 years of related professional experience. Credentials must be obtained prior to the employment start date.

A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit.

Salary competitive with those at similarly situated institutions.

Competitive total rewards package including:

• Paid time off, sick leave, and holidays
• Excellent health insurance including medical, dental and vision
• Comprehensive retirement plans and voluntary benefits programs

Employee recognition and appreciation programs

UNLV athletics ticket discounts

Statewide employee purchase program discounts

RebelCard discounts on and off campus

Wellness programming for all UNLV faculty and staff at no cost

Opportunity for career advancements to leadership roles

Connect with colleagues with shared interests

Personal and professional development opportunities

A comprehensive onboarding program, Rebels: Onboard

Support and resources available for veteran applicants contact vetjobseekers@unlv.edu or visit our Veterans Webpage.

Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, email addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance.

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based. Materials should be addressed to The Search Committee Chair.

Although this position will remain open until filled, review of candidates' materials will begin on September 18th, 2026.

Applications must be submitted electronically through Workday. Please note that emailed materials will not be accepted.

Veterans are encouraged to apply. UNLV values the skills of those who have served. Learn more at Veterans Webpage or contact vetjobseekers@unlv.edu for support.

For assistance with the application process, please review instructions on How to Apply. For further assistance contact UNLV Human Resources at (702) 895-3504 or UNLVJobs@unlv.edu.

UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the "Find Jobs" process within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Find Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the job requisition number, "R0153136" in the search box.

If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.

Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 30,000 students and more than 3,600 faculty and staff. To date, UNLV has conferred more than 152,000 degrees, producing more than 130,000 alumni around the world. UNLV is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity, and is a recipient of the Carnegie Classification for Community Engagement. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada.

Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV sits in the top spot in U.S. News & World Report's annual listing of the nation's most diverse universities for undergraduates. The university has ranked in the top ten since the rankings debuted more than a decade ago. We continue to show our commitment to serving our wonderfully diverse population and building the future for Las Vegas and Nevada.

For more information, visit us online at:

The University of Nevada - Las Vegas (UNLV) is committed to providing a place of work and learning free of discrimination on the basis of a person's age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes). Discrimination on the basis of a protected class, including unlawful harassment, which is a form of discrimination, is illegal under federal and state law. Where unlawful discrimination is found to have occurred, UNLV will act to stop the unlawful discrimination, to prevent its recurrence, to remedy its effects, and to discipline those responsible. Women, minorities, and veterans are encouraged to apply.

The University of Nevada, Las Vegas, does not discriminate on the basis of sex in any education program or activity that it operates. Non-discrimination on the basis of sex is mandated by Title IX of the Education Amendments of