Sales Leader - Powersports Dealership

Department:

• Motorcycle Sales Reports To: General Manager Employment Type: Full-Time Location: Northern California Pay Range: $6,000.00 – $10,000.00 per month, plus commission Benefits: Medical, Dental and Vision, 401K Plan POSITION SUMMARY We are looking for a mid-level or senior level sales leader responsible for supporting the daily performance, development, and success of the motorcycle sales team.
• Working under the direction of the General Manager, the Sales Leader provides daily coaching and accountability to Sales Associates, monitors sales activity and production, supports customer follow-up, assists with inventory and merchandising initiatives, and helps ensure the sales department consistently delivers an exceptional customer experience.
• The Sales Leader serves as a working leader and resource for the sales team, helping Sales Associates develop their skills, improve productivity, advance customer opportunities, and achieve individual and department goals.
• ESSENTIAL DUTIES AND RESPONSIBILITIES Sales Leadership & Performance Achieve monthly and annual unit sales, gross profit, customer experience, and department performance objectives.
• Review month-to-date unit and profit performance and compare results against established goals.
• Monitor Sales Associate production, activity, appointments, customer follow-up, and overall performance.
• Review department scoreboards and CRM information to ensure sales activity and production numbers are accurate and current.
• Identify performance trends, opportunities for improvement, and Sales Associates who are exceeding expectations.
• Assist management in establishing individual and team sales goals.
• Coach Sales Associates on sales processes, customer engagement, prospecting, appointment setting, presentations, test rides, and closing opportunities.
• Provide additional coaching, training, and support to Sales Associates who are below established performance expectations.
• Recognize and encourage Sales Associates who exceed expectations and provide opportunities for them to share successful techniques with the team.
• Daily Sales Management Review web leads in a timely manner and coordinate appropriate follow-up with Sales Associates.
• Review CRM activity and ensure customer opportunities are properly documented and advanced through the sales process.
• Review daily production and activity metrics, including motorcycles sold, test rides, dealer tours, appointments, inquiries, greetings, prospecting calls, motorcycle presentations, and other applicable sales activities.
• Conduct a brief daily sales huddle prior to store opening to review the previous day's results, current-day objectives, sales opportunities, and department priorities.
• Use daily performance information to determine appropriate coaching, follow-up, and accountability actions.
• Ensure the sales floor is properly prepared, organized, professional, and ready for customers each day.
• Assist Sales Associates in identifying the next appropriate step for customer opportunities and help remove obstacles that may prevent a successful sale.
• Monitor customer opportunities and follow-up activity throughout the day.
• Management Communication & Accountability Prepare information for management meetings regarding department production, month-to-date unit and profit performance, staffing needs, and areas requiring additional support.
• Communicate sales performance trends and significant opportunities or concerns to the General Manager.
• Participate in management meetings and collaborate with other department leaders to support an efficient customer path from initial contact through delivery.
• Help ensure customer information and delivered-unit information is accurately communicated to the appropriate departments.
• Provide daily and monthly sales production updates to the General Manager and update all reporting DOCs daily.
• Maintain clear and timely communication with management regarding staffing, customer opportunities, sales performance, and department needs.
• Customer Experience Support Sales Associates in delivering a professional, consistent, and customer-focused sales experience.
• Assist with customer presentations, product demonstrations, test rides, negotiations, and closing opportunities when appropriate.
• Monitor customer opportunities in the CRM and help ensure timely follow-up.
• Assist Sales Associates with customers who require additional attention or management involvement.
• Help coordinate the customer path between sales and other dealership departments to support an efficient and positive delivery experience.
• Promote a professional, respectful, and welcoming environment for customers and employees.
• Coaching & Team Development Conduct regular one-on-one coaching with team members. Review CRM activity and production results with team members to identify areas for improvement.
• Provide coaching in areas including training, motivation, prospecting, customer follow-up, appointment setting, presentations, and closing.
• Help Sales Associates understand performance expectations and develop actionable plans to achieve established goals.
• Follow up on coaching conversations and document progress.
• Assist with onboarding and training new sales personnel.
• Encourage teamwork, accountability, professional development, and a positive sales culture.
• Conduct periodic assessments of product knowledge, sales-process knowledge, and dealership procedures with Sales Associates and Assistant Sales Managers, as applicable.
• Identify training needs and coordinate or provide additional training as appropriate.
• Inventory, Merchandising & Website Accuracy Review the dealership website regularly to identify inaccuracies involving vehicle inventory, availability, pricing, descriptions, or other sales-related information and communicate corrections as appropriate.
• Review new and used motorcycle inventory levels and days of supply on a regular basis.
• Identify inventory that may require additional sales focus, merchandising, pricing review, or other action based on age, supply, market conditions, or sales performance.
• Assist with processing or placing applicable requests/orders, including RG orders, when authorized and appropriate.
• Direct Sales Associates to maintain a fresh, professional, and customer-ready showroom and sales floor.
• Ensure aging or distressed inventory receives appropriate merchandising attention and is positioned to receive increased customer exposure.
• Collaborate with the Marketing Department to ensure aging, distressed, or priority inventory is appropriately highlighted in applicable marketing channels.
• Work with management and other departments to support effective inventory presentation and sales opportunities.

Performance Management Apply dealership performance standards consistently and professionally.

• Document coaching and performance discussions in accordance with dealership policies and applicable law.
• Provide employees with clear expectations, feedback, and reasonable opportunities to improve performance.
• Escalate performance concerns to the appropriate manager or Human Resources representative when necessary.
• Follow established company procedures regarding corrective action, performance improvement, and employment decisions.
• Maintain appropriate confidentiality regarding employee performance and personnel matters.
• QUALIFICATIONS Required Demonstrated experience in motorcycle, automotive, powersports, retail, or comparable sales.
• Prior experience providing leadership, coaching, mentoring, or training to sales professionals.
• Demonstrated ability to analyze sales performance and activity metrics.
• Strong customer-service and communication skills.
• Ability to coach and motivate individuals with different levels of experience and performance.
• Strong organizational and time-management skills.
• Ability to work effectively in a fast-paced sales environment.
• Ability to use CRM systems and common business software.
• Ability to maintain confidentiality and exercise sound judgment when handling customer and employee information.
• Valid Driver's License with an acceptable driving record. Preferred Previous experience as a Sales Lead, Senior Sales Consultant, Assistant Sales Manager, Sales Manager, Team Lead, or comparable position.
• Motorcycle, powersports, or automotive dealership experience.
• Experience with dealership CRM systems and sales-performance reporting.
• Experience with manufacturer-sponsored sales programs and dealership events.
• Experience with inventory management, merchandising, digital retailing, or dealership marketing.
• PHYSICAL AND WORK ENVIRONMENT This position operates primarily in a motorcycle dealership environment and may require frequent interaction with customers and employees throughout the sales floor, showroom, offices, and vehicle display areas.
• The position may require extended periods of standing and walking, frequent communication with customers and employees, and movement throughout the dealership and sales lot.
• Reasonable accommodations may be available to enable qualified individuals with disabilities to perform the essential functions of the position, consistent with applicable law.
• SCHEDULE This is a full-time position.
• The schedule may include weekends, evenings, holidays, and other hours based on dealership operating hours and business needs.
• EQUAL EMPLOYMENT OPPORTUNITY We are an equal opportunity employer.
• We are committed to providing a workplace free from unlawful discrimination and harassment.
• Employment decisions are made without regard to legally protected characteristics under applicable federal, state, or local law.
• CALIFORNIA FAIR CHANCE STATEMENT We consider qualified applicants with criminal histories in accordance with applicable California law, including the California Fair Chance Act.
• COMPENSATION DISCLOSURE The anticipated pay range for this position is $6,000.00 – $10,000.00 per month, plus commission, depending on experience, dealership volume and production.
• The actual compensation offered may depend on qualifications, experience, skills, performance, and other lawful factors.
• Where applicable, the company will provide compensation information in accordance with California pay-transparency requirements.
• IMPORTANT NOTICE This job description describes the general nature and level of work performed by individuals in this position.
• It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications.
• Duties and responsibilities may be modified as business needs change.
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