Marketing Growth & Engagement Specialist

Marketing Growth & Engagement Specialist

The Marketing Growth & Engagement Specialist is a strategic and results-driven member of the marketing team responsible for maximizing Guest engagement, driving revenue growth, and enhancing the effectiveness of marketing initiatives across digital channels. This position serves as the business owner of the Toot'n Totum mobile app, develops strategic partnerships with vendor partners to create engaging Guest promotions, and analyzes campaign performance to identify opportunities for continuous improvement. The role works cross-functionally with Category Sales, Operations, and Marketing to create Guest-focused experiences that increase engagement, drive traffic, grow app adoption, and generate incremental sales.

Mobile App Management & Growth

Serve as the primary marketing owner of the Toot'n Totum mobile app. Monitor app performance, identify opportunities to increase adoption and engagement, develop Guest-focused campaigns, and collaborate with internal teams and vendors to maximize the value of the platform. Continuously evaluate new features, promotions, and marketing strategies that drive Guest acquisition, retention, app usage, and revenue growth.

Vendor Marketing Partnerships

Develop and maintain relationships with supplier and vendor partners while working closely with the Category Sales team. Identify and execute opportunities for vendors to promote products, brands, and initiatives through the Toot'n Totum marketing ecosystem, including the mobile app, loyalty program, digital communications, and Guest-facing campaigns. Create mutually beneficial promotions that deliver value to Guests while generating incremental sales, vendor participation, and brand awareness.

Marketing Performance & Insights

Track, measure, and evaluate marketing campaigns, promotions, Guest engagement initiatives, and app performance. Analyze key performance indicators and Guest behavior to identify trends, opportunities, and areas for improvement. Provide actionable recommendations that strengthen marketing effectiveness, improve Guest engagement, and drive business results.

Guest Segmentation & Engagement

Analyze Guest behaviors, purchasing patterns, loyalty data, and engagement metrics to identify opportunities for growth. Develop targeted communication strategies for various Guest segments and create personalized experiences through app messaging, push notifications, loyalty communications, and digital marketing channels.

Campaign Development & Execution

Partner with internal stakeholders and external vendors to develop and execute promotional campaigns that support company objectives, increase Guest participation, strengthen brand loyalty, and drive sales growth.

Analytics & Reporting

Develop dashboards, reports, and presentations that communicate campaign results, app performance, vendor activation results, Guest trends, and growth opportunities to marketing leadership and business stakeholders.

Other Responsibilities

• Support and facilitate organizational changes, continuous improvement and communication.
• Embody personal leadership qualities through the following: Be in the moment to ensure authentic and humanistic interactions. Continuously volunteer discretionary effort and model desired behaviors to drive business results while also leveraging and respecting separate realities. Be curious in interactions, have courageous conversations with others when needed, and take personal accountability for all responsibilities.
• Demonstrate and embody the following company values throughout the course of employment: 1) Guest Ready, 2) Honor & Value, 3) Quick, Clean & Convenient, 4) Ownership, 5) Team-Focused.
• Possess a service mindset; strive to achieve experiences worth repeating.
• Participate in and follow all Toot'n Totum policies, guidelines and procedures (Safety, Anti-Harassment, Ethics, etc.).
• Perform other duties as assigned.

Required Skills & Abilities:

• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Experience measuring marketing performance, app engagement, and promotional effectiveness.
• Ability to identify opportunities that drive Guest engagement, loyalty, and sales growth.
• Strong relationship-building skills with vendors, suppliers, and cross-functional teams.
• Knowledge of digital marketing, loyalty programs, mobile apps, and Guest engagement strategies.
• Excellent communication and presentation skills.
• Strong organizational, project management, and time management abilities; keen attention to detail.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Effective critical thinking and creative problem-solving skills; strong business acumen and curiosity.
• Highly organized, self-motivated, and able to manage multiple priorities simultaneously.
• Acts with integrity, professionalism, and personal accountability.
• Knowledge of retail, convenience store, food service, or loyalty marketing environments preferred.

Education & Experience:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• High School diploma or GED required
• Minimum of 2 years of experience in marketing, digital marketing, loyalty marketing, business analytics, category management, vendor marketing, or a related field.
• Experience managing marketing campaigns, promotions, digital platforms, or customer loyalty programs preferred.

Physical Requirements:

• Ability to stand and walk for long periods of time, sit, talk/hear, push/pull, climb, bend/stoop, crouch/kneel/crawl, taste/smell, balance, twist/reach, carry, grasp with hands, squat, drive and use keyboard.
• Lifting Requirements: Lift/pull up to 20 lbs. and carry on occasion.
• Ability to hear alarms, communication equipment and verbal instructions.
• Cognitive Requirements: Complex reading, writing and math skills. Complex speech skills; must be able to speak, read, write & understand the English language, clerical tasks, memorization, analytical skills, function under stress & make independent decisions.
• Vision Requirements: General vision requirements in addition to close vision (<20 inches), Distance Vision (>20 feet), color vision and peripheral vision.
• Noise Levels: Normal (<85dB) noise levels.
• Repetitive Motion(s): Regularly & repetitively use both feet and both hands.

Toot'n Totum and its affiliated companies provides a drug-free workplace.

Toot'n Totum and its affiliated companies are an equal opportunity employer (Minority/Female/Disabled/Veteran). Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.