Marketing Manager, Sales Marketing - Travel
People Inc is seeking a Marketing Manager to join our Lifestyle team, contributing to the category strategy and revenue for our Travel vertical.
The Sales Marketing Manager develops strategic pre-sale proposals and client-facing marketing materials that support revenue growth across the Vertical Team. This role partners closely with Sales and cross-functional stakeholders to create compelling advertiser solutions, translate insights into impactful storytelling, and support go-to-market opportunities across People Inc.'s portfolio of brands.
This hybrid role, based in NYC, requires a minimum of three days in the office each week and reports directly to the Sr. Manager, Marketing - Travel.
About The Team: Travel Sales Marketing
- Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Travel vertical
- Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
- Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Travel sales team on a regular basis
- Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
- Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition
- Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed
About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results
- 75% Integrated proposal development (creative brainstorming, strategic writing, designing proposal, liaising with appropriate teams to gather all information)
- 20% Presentation Development (category presentations, program sell-sheets, etc.)
- 5% Fostering relationships with outside brand teams to bring opportunities to the travel vertical
The Role's Minimum Qualifications and Job Requirements
- Education: Bachelor's degree preferred or equivalent experience.
- Experience: 3-5 years relevant experience at a digital and/or print publisher, with a focus in pre-sales marketing; background in Travel category is a plus
- Specific Knowledge, Skills, Certifications and Abilities:
- Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
- You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
- You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus
- You are a true self-starter provide proactive ideas, understand organizational goals, and move initiatives forward
- You are comfortable working in a fast paced environment
- Strategic proposal writing and sales narrative development
- Functional knowledge of media, advertising, and sales ecosystems
- Application of data and trends to recommendations
- Cross-functional project management
- Client and category support strategy
- Ownership and accountability
- Relationship-building and collaboration
- Multitasking and prioritization
- Strategic thinking
- Receptiveness to feedback and continuous improvement
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
Pay Range
Salary: New York: $67,000.00 - $80,000.00