As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.
Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.
Desired Traits
10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
Experience managing outside vendors, agencies, and contractors.
Proven budget ownership ($1M+) and track record building a program or function from the ground up.
Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
Vendor and agency management experience.
Travel: Ability to travel 3540% annually, domestically, for trade shows, summits, customer events, and leadership off sites
Physical Demands
While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
Can carry, lift, and move up to 30lbs.
Perks and Benefits
Competitive medical, dental, and vision insurance
401K plan
Parental leave programs
Paid volunteer days
And much, much more!
Salary Range: $143,500 to $160,150 per year, based upon experience
We're actively seeking teammates who:
Bring diverse perspectives and experience to our culture and company.
Excel at being part of a strong, empathetic team.
Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
Have an 'always learning' mindset that celebrates learning, not just wins.
Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
Field Marketing Director • Oakland, CA, United States
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