GTM Engineer

GTM Engineer

VibeIQ is looking for a GTM Engineer to build, automate, and maintain the systems that power our go-to-market motion. Sitting at the intersection of revenue operations and hands-on automation, you'll replace manual, repetitive work across Sales, Marketing, Customer Success, Support, and finance operations with scalable, data-driven workflows enrichment pipelines, automated outbound, lead routing and scoring, signal detection, and AI-powered workflows. Reporting to the VP of GTM and working closely with senior members of the business, you'll think in terms of pipeline and revenue outcomes: you'll implement and improve our GTM tooling, contribute to tooling strategy, and help make every GTM team faster and smarter. The primary focus is sales and marketing pipeline generation, with a strong secondary mandate to extend the same systems into customer success and support (including Zendesk automation). You'll be measured on pipeline sourced and influenced, funnel conversion, speed-to-lead, and the efficiency gains your automations deliver.

Essential Functions

1. Sales: Build and maintain outbound systems data pipelines and multi-step personalized sequences that replace manual prospecting across sending tools (e.g., Apollo, Outreach, Hubspot).
2. Sales & ABM: Build lead and account scoring, ABM audience targeting, and lead routing and speed-to-lead automation so the right leads and target accounts reach the right rep instantly, with full context.
3. Marketing: Engineer signal- and intent-based plays, turning product usage, web activity, and third-party intent data into triggered, targeted campaigns.
4. Marketing: Manage CRM data quality and integrations in HubSpot (our primary CRM) deduplication, lifecycle stages, workflows, and syncing enrichment and scoring into the funnel.
5. Customer Success & Support: Extend the same infrastructure to build churn-risk and expansion-signal detection (usage drops, champion departure, billing anomalies), plus automated onboarding and health-score workflows.
6. Customer Success & Support: Automate support workflows in Zendesk ticket triage and routing, macros, and AI-assisted deflection where it improves the customer experience (a strong secondary focus of the role).
7. Finance ops: Partner with Finance to automate revenue-adjacent workflows quote/contract/SOW generation, approvals, and billing and renewal processes, and syncing data between HubSpot and finance systems reducing manual handoffs between GTM and finance.
8. Systems & integration: Connect the GTM stack via APIs and automation platforms (n8n, Zapier/Make), writing basic Python, JavaScript, and SQL where off-the-shelf tools fall short.
9. AI: Apply LLM tooling to GTM workflows research, personalization, enrichment, and summarization with sensible governance and quality controls.
10. Strategy & partnership: Partner with Sales, CS, and Finance to translate revenue goals into systems, and measure impact in pipeline and conversion.
11. Tooling: Help evaluate, consolidate, and document the GTM tech stack, and contribute to tooling strategy alongside the VP of GTM.

Required Experience

1. 24 years in GTM engineering, RevOps, marketing/sales operations, or growth engineering, including building and maintaining revenue infrastructure.
2. Hands-on experience building automations multi-step workflows, conditional logic, and API integrations using platforms such as n8n, Zapier, Make, AirOps, or Clay.
3. Solid HubSpot administration skills (or comparable CRM such as Salesforce), including workflows, lead scoring, and data quality.
4. Working proficiency with SQL and some Python and/or JavaScript for data manipulation and custom integrations.
5. Fluency with data enrichment and sales-engagement tooling (e.g., Apollo, ZoomInfo, Outreach/Salesloft).
6. Familiarity with support/CS tooling (e.g., Zendesk) and building automations around ticketing and customer health.
7. Practical experience applying AI/LLM tools to GTM workflows beyond casual use.
8. An operator who starts from ICP and pipeline outcomes and can connect their work to revenue impact.
9. SaaS/B2B experience; able to work a hybrid schedule out of our Boston office.

Bonus Points

1. Experience extending GTM systems into Customer Success and Support (churn/expansion signals, onboarding automation, Zendesk support triage and deflection).
2. Experience helping consolidate and document a GTM tech stack.
3. Familiarity with our stack (HubSpot, GA4, Google Ads, LinkedIn, SEMrush) and modern enrichment/AI tools (e.g., Exa, Firecrawl, Clay AI).
4. Data warehouse / reverse-ETL experience (e.g., BigQuery, Snowflake, Census, Hightouch).
5. Fluency or working proficiency in a second language.

Benefits

401(k), Health, Dental, Vision

12 Paid Holidays per Year

Discretionary Time Off

Paid Parental Leave

VibeIQ, Inc. values a diverse team and is an equal opportunity employer.

IMPORTANT NOTICE: All legitimate VibeIQ job openings are listed at vibeiq.applytojob.com/apply/. We do not use WhatsApp, Telegram, or personal Gmail/Yahoo accounts to recruit or conduct interviews.

FRAUD ALERT: VibeIQ never charges fees at any stage of the recruitment process and will never ask for your banking details or personal financial information.

OUR PROCESS: VibeIQ's interview process always includes live video or in-person conversations with our team. We will never extend a job offer via text message or chat application, or without a formal interview.