Head of User Growth Strategy & Operations

Head Of User Growth Strategy & Operations

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We are looking for a Head of User Growth Strategy & Operations to help define and accelerate the next phase of growth for Snapchat in the United States and globally. This leader will identify our highest-leverage opportunities across engagement, retention, acquisition, creator ecosystem development, AI-enabled experiences, international expansion, and emerging product surfaces.

This role sits at the intersection of product, strategy, operations, data science, and go-to-market. The ideal candidate combines analytical rigor with strong product instincts and a track record of driving measurable business impact in highly cross-functional environments.

This role operates both as:

• A strategic architect of Snap's long-term growth system
• An operational owner of company-level growth governance and execution alignment

The ideal candidate is a high-judgment, highly hands-on operator who is equally comfortable setting high-level strategy and building executive-level narratives while getting deep into the details of ideation, execution and driving cross-functional alignment.

This role requires driving outcomes through influence: aligning senior stakeholders, evaluating trade-offs, and pushing complex growth initiatives forward without a dedicated execution team.

What you'll do:

• Develop and drive Snapchat's long-term user growth strategy, continually investigating and identifying the highest-impact opportunities across the user lifecycle
• Define and operationalize Snap's company-level, cross-functional growth strategy to achieve our DAU and MAU targets
• Lead strategic analyses that inform executive decision-making and company priorities
• Partner closely with Product, Engineering, Design, Data Science, Marketing, and Operations leaders to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives
• Establish, align, and monitor DAU Initiative-level goals and pacing, and drive accountability against them with Product, Engineering, Design, Data Science, and Finance teams
• Communicate recommendations and insights to senior leadership, influencing decisions across the organization
• Lead executive forums and updates covering DAU and MAU growth efforts and performance, including earnings materials and investor communications

Knowledge, Skills & Abilities:

• Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade-offs between growth investment and business efficiency
• Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non-obvious insights that inform product and investment decisions
• AI-first builder mindset with hands-on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production-ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles
• Exceptional executive communication skills ability to synthesize complex, multi-stakeholder inputs into a clear, coherent narrative for senior leadership and investors
• Strong analytical judgment; comfortable using data to size opportunities, evaluate trade-offs, and drive decisions
• Proven ability to drive accountability across senior cross-functional stakeholders without direct authority
• Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed
• Comfort operating across both strategic and executional domains from board-level narratives to hands-on campaign tracking and performance optimization
• Global market development instincts, with an understanding of geo-specific monetization dynamics, UX constraints, and growth cost structures

Minimum Qualifications:

• Bachelor's degree or equivalent years of experience
• 10+ years of experience in growth strategy, business strategy, product strategy, or a relevant cross-functional role at a consumer technology company
• Experience driving company-level growth programs with direct visibility to C-suite or executive leadership
• Experience working cross-functionally across Product, Engineering, Finance, and Go-to-Market teams to drive measurable outcomes
• Demonstrated ability to own complex, ambiguous workstreams and translate them into structured plans with clear goals, measurement, and accountability

Preferred Qualifications:

• Experience at a large-scale consumer technology or social platform with direct responsibility for or influence over DAU/MAU growth systems, including engagement, retention, acquisition, and reactivation loops
• Proven track record working on or shaping product-led growth mechanisms (e.g., notifications, feed/recommendation systems, onboarding, re-engagement flows, and lifecycle messaging) with measurable impact on user growth and engagement
• Deep familiarity with growth experimentation at scale, including A/B testing frameworks, iterative product optimization, and performance analysis to drive decisions across product and business trade-offs
• Experience partnering with Data Science, Product, and Engineering teams to design, evaluate, and operationalize growth experiments and measurement frameworks
• Prior experience working directly with senior leadership, Investor Relations, and Finance on defining, interpreting, and communicating core company growth metrics (including DAU/MAU) and external-facing growth narratives such as earnings materials
• Demonstrated experience with market expansion or geo-strategy, including balancing growth investment across high-ARPU and emerging markets and understanding regional monetization and engagement dynamics

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits : Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $251,000-$377,000 annually.

Zone B: The base salary range for this position is $238,000-$358,000 annually.

Zone C: The base salary range for this position is $213,000-$320,000 annually. This position is eligible for equity in the form of RSUs.