The Digital Product Manager is responsible for the strategy, evolution, and continuous improvement of digital experiences across PNC.com. This role serves as the product owner for assigned customer journeys and capabilities, partnering closely with business stakeholders, Technology, UX, Content, Marketing, Analytics, and Compliance to identify opportunities, prioritize investments, and deliver measurable customer and business outcomes. The Digital Product Manager leads discovery, facilitates cross-functional collaboration, and ensures solutions are informed by customer insights, business objectives, and data.
Primary Responsibilities
Key Competencies
Expected Behaviors
Success Measures
What Success Looks Like
The Digital Product Manager is viewed as a strategic partner. They guide conversations toward customer problems, facilitate collaboration across teams, make evidence-based recommendations, and continuously improve the digital experience through measurable outcomes.
Desirable Experience
Digital product experience management, Digital Marketing, Marketing Technology, Leveraging Content Management Systems to create customer and business value, Familiarity with Adobe tech stack capabilities including AEM, AJO, CDP, Adobe Target and Workfront
Digital Product Manager PNC.com Digital Experience (MarTech) • Birmingham, AL, United States
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