Marketing Manager, Multifamily Digital Marketing

Marketing Manager, Multifamily Digital Marketing

The Multifamily Marketing Manager is responsible for elevating the prospect and resident experience across a portfolio of multifamily communities by developing engaging marketing initiatives, creating meaningful resident experiences, and supporting onsite teams with best-in-class branding and communication. This role bridges marketing, hospitality, and customer experience to ensure every interaction with the brand reflects excellence. The ideal candidate is creative, highly organized, passionate about customer experience, and well-versed in today's digital marketing landscape. They are comfortable creating content, managing social media platforms, training onsite teams, and utilizing multifamily technology to improve the overall customer journey.

Responsibilities:

• Champion a hospitality-first approach to the customer journey, from first impression through lease renewal.
• Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction.
• Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming.
• Partner with onsite teams to identify opportunities that enhance both the prospect and resident experience.
• Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.
• Create engaging content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture.
• Produce graphics, presentations, flyers, and marketing collateral using Canva.
• Stay current on social media trends, platform updates, and emerging digital best practices.
• Coach and support onsite teams in creating authentic, brand-aligned local content.
• Maintain consistent brand standards across all communities and marketing materials.
• Support website updates, marketing collateral, signage, email campaigns, and digital assets.
• Assist with new community launches, rebrands, and marketing initiatives.
• Ensure all communications reflect the company's voice and customer experience standards.
• Lead online reputation management initiatives by developing training programs, sharing best practices, and creating innovative strategies that encourage exceptional resident experiences and positive reviews.
• Monitor reputation metrics and resident feedback to identify trends, opportunities, and actionable insights that enhance the overall customer journey.
• Serve as the Canva subject matter expert by supporting platform implementation, developing brand-compliant templates, and delivering training and ongoing guidance to onsite teams to ensure consistent, high-quality marketing materials across the portfolio.
• Manage and optimize community digital presence, including Google Business Profiles, online directories, website content, and digital listings to ensure accuracy, brand consistency, and strong local visibility.
• Monitor Google Business performance, local search trends, and customer engagement metrics while partnering with onsite teams to implement strategies that improve visibility, reviews, and customer interactions.
• Leverage Knock CRM to support communication strategies, customer engagement initiatives, and marketing campaigns throughout the prospect and resident lifecycle.
• Utilize Yardi to analyze community performance, resident insights, and operational data that support marketing initiatives and enhance customer experience.
• Work with digital marketing partners to support website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives that strengthen online customer experience.
• Evaluate emerging marketing technology, AI tools, and resident engagement platforms to identify innovative solutions that improve operational efficiency, customer engagement, and marketing effectiveness.
• Partner closely with Operations, Regional Managers, and Community Managers to deliver consistent brand experiences.
• Provide marketing guidance and resources to onsite teams.
• Coordinate with photographers, designers, vendors, and community partners to execute marketing initiatives.
• Support training on branding, social media best practices, and customer experience standards.

Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred.
• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry. Multifamily property management or apartment marketing experience is highly preferred.
• Strong knowledge of social media platforms, content creation, and digital engagement strategies.
• Experience using Canva to create marketing collateral and digital content.
• Working knowledge of Knock CRM and Yardi or comparable multifamily software.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with exceptional attention to detail.
• Creative mindset with a passion for delivering exceptional customer experiences.
• Ability to manage multiple priorities in a fast-paced environment.
• Graphic design and visual storytelling.
• Photography and short-form video content creation.
• Brand management and marketing communications.
• Knowledge of reputation management platforms and customer engagement technology

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications. The company will not pay less than minimum wage for this role. The compensation for the position is: $80,750.00 - $95,000.00. Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.