Manager, Ford Racing Content Strategy & Production

Ford Racing Marketer

Racing is where our story began. In 1901, Henry Ford climbed into a car he built himself"Sweepstakes"and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving groundthat's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

We seek an experienced, creatively-driven marketer with a proven track record of developing powerful brand content and deploying it across paid, owned and earned channels. You will be a master of all content outputs ensuring Ford Racing is living up to our lofty, enthusiast brand aspirations. Strong planning, organizational and leadership skills will be required in managing a team of up to 8 reports and multiple agency relationships. Success will be dictated by focused, consistent and inspiring content that powerfully positions the Ford Racing as an enthusiast brand across all on-road & off-road racing efforts as well as brand/product marketing for the Ford Racing Mustang and Raptor products.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

Responsibilities

What you'll do

• Develop an annual content strategy and plan illustrating the major activations and product/brand narratives that will position Ford Racing as the premier enthusiast brand and win enthusiast buyers.
• Responsible for all paid/owned content and channels (website, social, etc.) ensuring all content meets Ford Racing standards in quality & brand representation.
• Strategically allocate resources & content across race series (on-road/off-road), races, brand and products (Mustang/Raptor) to ensure maximum value for the brand and business.
• Coordinate with Brand, On-Road & Off-Road managers to develop all creative briefings and annual content plan/roadmap.
• Day-to-day contact with creative agency on concepting/production timelines/tactics/budget management.
• Coordinate all media planning & executional collaboration with Ford Blue media/marketing team.
• Coordinate with international markets regarding content deployment and content needs.
• Lead all Branded Entertainment (Hollywood, gaming, etc.) relationships & executions ensuring Ford Racing is the top automotive brand in authentic, cultural storylines.

Qualifications

You'll have

• Bachelors degree or higher in Marketing, Advertising, Communications or related field.
• At least 10 years experience in a Marketing role working at or with passion brands (brands with a strong, differentiated positioning and enthusiast following).
• At least 5 years experience in a manager role overseeing external communications agency partners.
• At least 5 years experience and deep knowledge of creative campaign development/production.

Even better, you may have

• Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations.
• Positive attitude and enthusiastic approach to barriers and uncertainty curiosity and passion for "figuring things out."
• Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners.
• Flexibility for frequent travel for boots-on-the-ground filming/production work and attending key races/activations.
• Direct management experience of social media and/or brand website platforms.
• Experience in automotive marketing & campaign development.
• Motorsport marketing experience (on-road and/or off-road).
• Direct agency experience in developing communications programs and content.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $141,700-$268,300. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.

Job Info

• Job Identification 69364
• Job Category Marketing & Sales
• Degree Level Bachelor's Degree or equivalent
• Job Schedule Full time
• Locations 777 Republic Dr, Allen Park, MI, 48101, US (Hybrid)