Senior Specialist - Marketing (Content Creation)

Senior Content Marketing Specialist

As a Senior Content Marketing Specialist, you will help lead and support the creation and optimization of high-impact content across multiple industries. This role blends hands-on writing and editing, SEO/GEO/AEO optimization, and content strategy development, with a strong focus on brand voice consistency and best-in-class content standards across both digital and print channels. You will work closely with strategic marketing partners and cross-functional teams to translate complex products, services, and solutions into clear, compelling, and audience-focused content that drives awareness, engagement, and demand.

Responsibilities:

• Support strategic alignment between business objectives and Wesco's overall web strategy by partnering with key stakeholders on web content structure, placement, development, and execution of a seamless, customer-focused user experience.
• Develop, recommend, and execute B2B content strategies aligned to business objectives, buyer personas, and channel-specific best practices.
• Optimize web content for SEO/AEO/GEO, including keyword research, on-page optimization, metadata, internal linking, and content structure.
• Apply web writing best practices, including scannability, accessibility fundamentals, and user-focused content design
• Monitor customer engagement and Key Performance Indicators (KPIs) of web content and provide insight on how to improve or expand user experience.
• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.
• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

Qualifications:

• Bachelor's Degree - Marketing, Communications, Business, or related field or equivalent education and experience required
• Master's Degree - Marketing, Communications, Business, or related field preferred
• 46 years of progressive marketing experience, Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the "big picture."
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and at least basic- to intermediate-level HTML or WordPress skills.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

Compensation Details $74,285 - $118,856 Annually

This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan. In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.

About the Team

At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Our Company's greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive. Learn more about Working at Wesco here and apply online today! Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500 company. Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer. Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. This posting is for a current, active vacancy intended for immediate hire.

225 W Station Square Dr, Pittsburgh, PA, 15219, US