Social Media Strategy Consultant TX

Consultancy For Social Media Strategy Development

Informed by lessons learned as the world's largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.

Common Ground USA's Texas-based program is seeking to launch and grow a Texas-focused social media presence to build its strategic messaging reach within the state. This consultancy is intended to aid the team in building a strategic outreach plan and support operations throughout the planning, launch and early implementation, spanning fall 2026 - summer 2027.

Develop social media strategy to establish a presence, reach key audiences, build engagement and grow brand visibility of CG-USA Texas programming. In collaboration with Texas team members, develop a 6 and 12 month implementation plan, including messaging arc, storyline and content scheduling, a possible ad campaign, and monitoring for key platforms that may include Youtube, Facebook, TikTok, and Instagram. Over the course of launch and implementation, support the Texas team in creating/finalizing content, fostering a community, tracking and analyzing social media performance, optimizing strategy based on insights.

Professional background in Strategic Communications, Marketing

Demonstrated experience building social media strategies

Deep familiarity with Texas media markets and audiences

Experience in building successful strategic communications campaigns or brand launch

Experience in communications in advocacy, democracy, civic mobilization or other related fields is strongly desired.

Ability to develop content to broad base of Texas audiences, including Spanish-speaking communities

Knowledge of current social media trends, emerging formats, etc.

Situational analysis of current social media presence and competitor landscape

Social media strategy, including platform recommendations, target audiences, and objectives

Messaging arc and key storylines

6-month implementation plan with content calendar

12-month implementation plan with content calendar

Ad campaign recommendation

Monitoring and evaluation framework

Finalized/reviewed content on an ongoing basis

Community management guidance or support

Monthly performance reports with recommendations for optimization

Final report with recommendations for continued execution

The assignment is structured in two phases: (1) Strategy and Implementation Plan Development estimated at 1820 working days over 12 months; and (2) Implementation Support up to 10 working days per month over 7 months, focused on advisory support, content/performance review, and troubleshooting as the project team executes the strategy.

Please reach out to Program Manager Johandra Delgado for questions about this opportunity jdelgado@sfcg.org

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