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Apex Systems
Web Experience Marketing AnalystApex Systems • Redmond, WA, United States
Web Experience Marketing Analyst

Web Experience Marketing Analyst

Apex Systems • Redmond, WA, United States
1 day ago
Salary
$35.00–$40.00 hourly
Job type
  • Full-time
Job description

Web Experience Marketing Analyst (Contract)

REMOTE

Pay: $35.00 - $40.00

Our client is looking for a Web Experience Marketing Analyst who would be responsible for the strategy, measurement, and optimization of their website's marketing surfaces. We partner closely with product marketing, brand, and demand generation to experiment, measure, and continuously improve how users discover and adopt their products.

We're looking for a marketing analytics contractor who loves solving ambiguous problems with data, is comfortable working across multiple data sources (e.g. FullStory/behavioral analytics, SQL, PowerBI, ADX), and can turn vague business questions into clear, actionable insights.

This contractor will collaborate closely with the Web Experience Product Manager and Director to support analytics across marketing programs, experiments, and broader site performance.

As the Web & Marketing Analyst for the Web Experience team, you will own a range of measurement, reporting, and investigation workflows, including:

  • Evaluate the impact of web projects (cross-team initiatives)both proactively and in response to stakeholder requests.
  • Run and evaluate web experiments using tools like Ninetailed and internal GitHub frameworks.
  • Use FullStory to assess the impact of web design on engagement and usability.
  • Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact.
  • Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends.
  • Collaborate with PMs and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses.
  • Support page-level and flow-level investigations to identify issues or opportunities across GitHub.com's purchase and conversion paths.

Required Skills

  • 57 years experience in web analytics and/or marketing analytics.
  • Proficiency in A/B testing methodologiesincluding experiment design, implementation, and results interpretationwith a strong understanding of statistical concepts such as power, significance, and confidence intervals.
  • Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
  • Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics.
  • Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches.
  • Strong communication skills, especially the ability to distill findings into clear, actionable recommendations.
  • Experience supporting marketing teams, growth teams, or web teams in understanding performance.
  • Comfort context-switching across multiple stakeholders and incoming requests.

Nice-to-Have

  • Hands-on experience with FullStory or other behavioral analytics tool.
  • Proficiency with SQL and comfort querying large datasets.
  • Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly).
  • Familiarity with BI tools like Power BI, Looker, or Tableau.
  • Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
  • Experience with GitHub's ecosystem or developer-focused products (bonus, not required).

Success in This Role Looks Like

  • Marketing teams get faster, clearer insights with less ambiguity.
  • Web experiments are run and evaluated smoothly with reliable, repeatable methods.
  • Monthly reporting becomes more comprehensive and easier to use.
  • FullStory investigations uncover meaningful behavioral gaps and opportunities.
  • The team gains confidence in measurement for marketing campaigns, site changes, and cross-org initiatives.
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Web Experience Marketing Analyst • Redmond, WA, United States

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