ViiV Healthcare (GSK) Marketing Director, Long-Acting HIV Treatment U.S. Launch Lead

Marketing Director, Long-Acting HIV Treatment U.S. Launch Lead

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The Marketing Director, Long-Acting HIV Treatment U.S. Launch Lead is a critical member of the HIV Treatment brand leadership team, responsible for leading a highly visible launch and advancing one of ViiV's most important strategic priorities. Working cross-functionally with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional Marketing teams, this individual will drive strategy and execution across the launch journey while helping shape the future of long-acting HIV treatment in the U.S. market.

This role will be based out of Durham, NC & is eligible for a domestic relocation package.

Key Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Define and lead the end-to-end U.S. commercialization strategy and launch of ViiV's next-generation long-acting HIV treatment, one of the company's most important innovation and growth priorities.
• Serve as the U.S. launch lead, shaping long-term brand strategy in partnership with HCP, Patient, Digital, Strategy, and Commercial leaders.
• Lead U.S. launch strategy development in partnership with Global teams, including brand positioning, customer strategy, messaging architecture, value proposition, and HCP campaign development.
• Lead agency strategy and partnership, driving best-in-class creative development, campaign execution, and innovation while ensuring efficient deployment of marketing investments.
• Drive cross-functional launch readiness across Commercial, Medical Affairs, Market Access, Communications, Insights & Analytics, and Implementation teams, ensuring alignment on priorities, milestones, risks, and resource needs.
• Partner closely with Field Commercial and Sales Operations to incorporate field insights into launch strategy and optimize customer engagement, promotional effectiveness, and execution before and after launch.
• Lead financial planning and investment optimization, including resource allocation, forecast recommendations, ROI assessment, and performance measurement to maximize launch impact.
• Develop external engagement strategies that integrate insights from people living with HIV, patient advocates, healthcare professionals, and key opinion leaders to inform launch strategy and enhance customer relevance.
• Establish launch best practices, capabilities, and frameworks that can be leveraged across the HIV Treatment portfolio and future innovation launches.