Growth Marketing Coordinator

Growth Marketing Coordinator

Andover, MA

Job Title: Growth Marketing Coordinator

Location: In Andover Office 3x per week

Pay: $69,000-$75,000

About ALKU

Your next big career move starts here, join us at an organization that has been voted Best Place to Work for the past decade.

Join one of the fastest-growing, top-rated staffing firms in the country. ALKU is a specialized consulting and staffing firm that connects exceptional talent with organizations across Technology, Life Sciences, Healthcare IT, Government, and other highly specialized industries. Since our founding, we've built our business around expertise, long-term relationships, and delivering an exceptional experience for both our clients and consultants.

What You'll Do

We are seeking a dynamic and detail-oriented individual to join our marketing team as a Growth Marketing Coordinator. This role is ideal for someone passionate about data-driven marketing strategies and eager to contribute to the growth and success of our organization. The Growth Marketing Coordinator will execute and optimize marketing campaigns, drive lead generation and user acquisition, and support tradeshow marketing efforts to enhance audience engagement across the business.

Responsibilities:

• Assist in developing and executing multi-channel marketing campaigns to drive user acquisition, retention, and growth.
• Lead Generation & Campaigns
• Develop and execute lead generation strategies that support multiple areas of the business, including both inbound business leads and job applicant/candidate lead flow.
• Implement and manage nurture workflows to move leads through the funnel, whether prospective clients, candidates, or applicants.
• Monitor and analyze campaign and event performance data to evaluate effectiveness and identify optimization opportunities.
• Collaborate with marketing team and cross-functional teams to create compelling audience personas and messaging to support channel campaigns targeting multiple audiences.
• Manage and optimize paid media channels on platforms such as Google Ads, LinkedIn, Meta Business Suite, and HubSpot.

Tradeshows

• Own planning, logistics, and execution for tradeshows and conferences across divisions, including but not limited to booth coordination, materials, shipping/setup, and staffing.
• Serve as the on-site point of contact at tradeshows, representing ALKU and managing vendor/venue relationships.
• Track and report on event ROI (leads generated, pipeline influence, cost per lead) and recommend which events to prioritize going forward.
• Maintain up to date knowledge of our target audiences, services, and competitive landscape to effectively position ALKU in the market.
• Travel required to support tradeshows and events (frequency TBD based on event calendar).

Sales Enablement

• Maintain, update, and support creation of all Marketing materials to ensure sales and recruiting teams have access to the latest approved materials
• Partner with Marketing and Sales leadership to align on marketing material messaging updates and new launches, while tracking usage/feedback and conducting recurring audits to identify gaps
• Other ad-hoc requests as needed.

What We're Looking For

Required

• 2-4 years of proven experience in growth marketing, field marketing, tradeshows, lead generation, digital marketing or a related role.
• BS/BA in Marketing, Business Administration, Hospitality, or related field

Preferred

• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Knowledge in marketing automation platforms, CRM systems, and digital tools such as HubSpot, Google Analytics, Google Ads, and LinkedIn campaign manager preferred but not required.
• Experience coordinating logistics for tradeshows and external events preferred.
• Knowledge of SEO, SEM, paid media marketing preferred.
• Positive, motivated, detail-oriented personality
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to prioritize tasks manage multiple projects at a time
• Ability to function well in a high-paced and at times stressful environment.

What We Provide

• Comprehensive onboarding and training from day one
• Dedicated mentorship and coaching
• Clear career progression and opportunities for internal advancement

The Benefits

• Medical, dental, and vision
• Life and disability insurance
• Competitive 401(k) match
• Equity plan
• PTO package, plus birthdays off and volunteer time off
• Paid holidays
• Student Loan Reimbursement after one year as a full-time employee
• Childcare reimbursement
• Fitness reimbursement
• A variety of Employee Resource Groups (ERGs)

Location & Work Environment

On-site requirements

• In the office 3 days a week (in addition to event travel) Ability to travel and attend events outside of standard MondayFriday business hours, as needed

Physical requirements

• Prolonged periods of sitting at a desk and working on a computer
• Travel required to support tradeshows and events (frequency TBD based on event calendar).

What Happens Next

• Apply, and you'll hear from an Internal Recruiter within 14 business days if you're a match

Equal Opportunity Employer

ALKU is an Equal Opportunity Employer committed to fostering an inclusive workplace where all individuals are treated with respect and provided equal employment opportunities. Employment decisions are based on business needs, job-related qualifications, merit, and performance, without regard to any characteristic protected by applicable federal, state, or local law.

ALKU is committed to providing reasonable accommodations to qualified individuals with disabilities and applicants throughout the hiring process, consistent with applicable law.

**Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.**