As a Demand Generation Marketer, you will own the hands-on execution of programs that generate qualified pipeline for a fast-growing B2B technology company serving mid-market and large e-commerce brands. You will work directly with company leadership to turn high-level growth priorities into campaigns that reach e-commerce and retail decision-makers and drive booked sales meetings.
This is a builder role on a lean team, not a narrow marketing-specialist position. You will personally execute across content, webinars, email, paid acquisition, landing pages, and campaign analytics. You should be comfortable taking a high-level objective, determining how to execute it, launching the campaign yourself, measuring the results, and adjusting quickly based on performance.
We are specifically looking for someone who has operated with significant ownership on a small marketing team. Candidates whose experience has primarily been within large marketing organizations, where they owned only one specialized part of the funnel, will not be a fit for this role.
Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline
Build a content-led demand generation program across channels such as LinkedIn, newsletters, blogs, long-form content, and podcasts
Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
Develop and execute strategies that convert content and webinar audiences into qualified prospects and booked sales meetings
Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot
Plan, launch, test, and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn Ads, and Meta Ads
Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms
Track funnel and channel performance across metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated, using results to determine where to scale or adjust investment
Maintain accurate campaign attribution and lead source data within HubSpot
Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets
Use AI tools such as Claude or equivalent platforms to accelerate content creation, research, campaign development, and analysis while applying strong independent judgment
Demand Generation Marketer • Washington, DC, United States
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