Brand Director

Brand Director

Company: Rain Media

Reports to: VP of Marketing and E-commerce

Status: Full-time / W2

Location: US-Based / Remote

Position Overview

Are you a brand operator who can turn strategy into a scalable storytelling engine? If you instinctively see the gap between a high-level brand strategy and day-to-day execution, obsess over operationalizing storytelling systems, and know how to turn category positioning into measurable conversion, loyalty, and long-term enterprise value, this role is for you.

At Organics Ocean, we're looking for an outcomes-driven Brand Director to build, scale, and run the brand operating function inside our fast-growing DTC consumables business.

The Mandate: Strategy to Execution

We believe in setting our team up for success. To build the strongest possible foundation, we establish our core category positioning, differentiation, messaging architecture, and brand foundation. Your mission is to take that foundational strategy and operationalize it.

This role sits at the critical intersection of cross-functional execution, continuous competitive intelligence, deep qualitative customer insights, actionable market sentiment tracking, and conversion-focused messaging. You will be responsible for translating our strategic foundation into scalable systems, ensuring continuous refinement and a cohesive brand experience across every single customer touchpoint, from hero product positioning to launch narratives.

This is a high-ownership builder role. You will create the frameworks, operational rhythms, and cross-functional guardrails that enable the brand strategy to serve as a measurable lever for conversion, retention, audience loyalty, repeat purchases, and long-term trust. You will own the architecture and rollout of the brand operating system, partnering closely with Growth, Creative, and Acquisition teams to ensure every customer-facing message reinforces who we are and why customers should trust us.

Who You Are: This is a hands-on, execution-focused leadership role. If you are looking for a brand stewardship role inside a mature system, a high-level theoretical strategy role, or a purely advisory, consultant-style position, this will not be the right fit.

This is a rare opportunity to build the brand function, systems, operating rhythms, and 12-month roadmap from the ground up inside a scaling company. We are specifically looking for a proven DTC operator who has successfully operationalized a brand function inside a fast-scaling consumables company.

What You'll Own

• Brand Operationalization & Architecture
• Customer Insights & Competitive Intelligence
• Revenue-Driving Storytelling
• Creative & Copy Collaboration
• Trust & Authority Systems
• Cross-Functional Leadership

The First 90 Days: Audit & Blueprint

• The Brand Audit
• The Strategy Hand-off
• First Rituals
• Quick-Win Deployment
• Insight Integration

Within 12 Months: Scale & Systemization

• Company-Wide Adoption
• Systemized Storytelling
• Channel Maturity
• Ritual Optimization
• Measurable Value

What You Bring

Must-Haves

7+ Years of DTC Brand Experience

Consumables & Subscription Focus

Ambiguity to Execution

Cross-Functional Influence

Data Fluency & Brand Economics

Trust & Conversion Architecture

Operational Readiness:

• Willingness to align working hours with US time zones, regardless of geographic location.
• Access to a computer, a reliable high-speed internet connection, and a distraction-free remote work environment.
• Flexibility for limited travel as required.

The Ideal Candidate

• The Ultimate Builder
• Insight Over Ego
• A Master Facilitator
• A Social & Community Architect
• A Category Native

Offer Details

• Employee Status: This is a full-time, remote, W-2 employee position
• Pay: The expected annual base salary range is $155,000 to $175,000, depending on
• Time Off: 15 days of PTO + 10 paid U.S. holidays per year
• Health & Wellness: Comprehensive healthcare, dental, and vision plans
• Financial Growth: 401(k) with a best-in-class company match
• Perks: Exclusive employee product discounts

Software Utilized by the Company

ClickUp, Slack, Google Workspace, Dropbox, Triple Whale, Aspire, Canva, Everflow, Figma, Google Meet, A2X, QuickBooks

Our Interview Process

Our selection process involves an Application review, HR Interview, and Hiring Manager Interview. Depending on the role, candidates may also complete a Paid Project and a final interview with our Director, VP, or CEO. Because we take great care in selecting our team, our hiring timeline may adjust based on business needs to ensure the best long-term fit.