Director, Marketing Training

Director, Brand Excellence Marketing Training

The Director, Brand Excellence Marketing Training is responsible for designing and executing world-class marketing training, equipping our marketers for the future of healthcare marketing. This leader will drive the transformation of marketer capabilities, ways of working, and organizational effectiveness by advancing modern marketing practices, accelerating AI adoption, and developing the critical skills needed to succeed in an increasingly digital, data-driven, and customer-centric environment.

Leading a team of marketing capability professionals, this role will create and implement a comprehensive capability-building strategy that strengthens marketing excellence across all levels of the organization. The Director will partner closely with Commercial leadership, Brand teams, Medical and Health Impact, Business Technology Solutions, Digital Lab+, Analytics & Performance Excellence, Learning & Development, and international stakeholders to ensure AbbVie marketers have the knowledge, tools, and support necessary to maximize performance and business impact.

This role combines strategic vision, organizational leadership, change management expertise, and deep marketing knowledge to accelerate the evolution of AbbVie's marketing organization and ensure workforce readiness for the next generation of marketing capabilities.

Key Responsibilities

• Develop and execute AbbVie's long-term marketing competencies.
• Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.
• Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.
• Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.
• Guide organizational readiness associated with evolving marketing operating models and new ways of working.
• Serve as a senior advisor to Commercial leadership on marketing competency development.
• Lead the integration of AI into marketing competency development programs.
• Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.
• Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization.
• Lead the design, execution, and continual evolution of AbbVie's marketing training curriculum.
• Oversee onboarding, foundational marketing training, and advanced competency development programs.
• Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.
• Create differentiated learning journeys for marketers at varying stages of career progression.
• Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.
• Influence adoption of new marketing frameworks, tools, technologies, and operating models.
• Partner with senior leaders to identify organizational barriers to competency growth and develop solutions that accelerate transformation.
• Develop communication strategies that support sustained behavior change and adoption.
• Lead, coach, and develop a high-performing team responsible for marketing training and development.
• Build marketing training team through mentoring, succession planning, and talent development.
• Establish clear objectives, performance expectations, and career pathways for team members.
• Manage resource allocation and prioritization across multiple initiatives.
• Create an inclusive and collaborative team environment focused on growth and innovation.
• Build trusted partnerships with Commercial leaders, Brand teams, MHI, Regulatory, Legal, OEC, BTS, APEX, Digital Lab, and Learning & Development stakeholders.
• Influence senior leaders across therapeutic areas and business units without direct authority.
• Collaborate with international partners to identify, adapt, and scale best-in-class approaches.
• Leverage internal and external expertise to bring innovative solutions to AbbVie.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field.
• 12+ years of experience in marketing, capability development, organizational effectiveness, or related disciplines.
• Demonstrated experience leading teams and developing talent.
• Proven success in designing and implementing enterprise-wide capability-building strategies.
• Deep understanding of customer-centric marketing, omnichannel engagement, and digital transformation.
• Strong executive presence with the ability to influence senior leaders across a matrixed organization.
• Experience leading large-scale change management and organizational transformation efforts.
• Advanced degree, such as an MBA or a master's degree in marketing, adult learning, or a related field.
• Experience applying AI and emerging technologies to marketing workflows and commercial operations.
• Pharmaceutical, biotechnology, or healthcare industry experience.
• Experience partnering across global organizations and complex stakeholder networks.

Critical Success Factors

• Establish AbbVie as a recognized leader in modern marketing competency development.
• Increase organizational readiness for AI-enabled marketing and future ways of working.
• Accelerate capability adoption and measurable improvements in marketer effectiveness.
• Build a sustainable, scalable capability ecosystem that supports current and future business needs.
• Create a culture of continuous learning, innovation, and enterprise thinking.
• Develop a high-performing team that serves as a strategic partner to Commercial leadership.

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

Recruitment Fraud Alert

• AbbVie will never request sensitive personal information (such as bank account details, social security numbers, or payment of any kind) during the recruitment process.
• If you suspect you have received a fraudulent offer or communication claiming to be from AbbVie, please do not respond, open any attachments, or click on any hyperlinks.

If you have any questions or concerns regarding the authenticity of a communication alleged to have been made by or on behalf of AbbVie, please contact us immediately.

Protect yourself by verifying job offers and communications. Your safety is important to us.

1. Yes, 5% of the Time

Pay Range: $160500 - 305000 USD

Where We Work

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.