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Saviance
Associate Director, BI&A HCP MediaSaviance • Indianapolis, IN, United States
Associate Director, BI&A HCP Media

Associate Director, BI&A HCP Media

Saviance • Indianapolis, IN, United States
4 days ago
Job type
  • Full-time
Job description

Associate Director, BI&A HCP Media

Associate Director, BI&A HCP Media will be responsible for partnering across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They will work collaboratively with HCP Media, Omnichannel, Marketing, BI&A, Tech @Lilly, Media Agency teams and others. They will act as a player-coach by both developing enterprise-wide analytical approaches and upskilling others in the adoption and delivery for their area. The Associate Director will be a vital, data-driven thought leader across teams as we evolve our measurement practices and maximize the value of HCP Media across Lilly USA.

An ideal candidate has experience with HCP media, is energized by a constantly evolving environment and has a track record of driving key, data-backed business decisions across a wide array of technical and non-technical cross-functional partners. They have high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels. This position reports to Senior Director, BI&A Media Product.

Responsibilities include:

  • Understand current execution and performance of HCP media, Brand/Business Unit strategies, media objectives, and data sources.
  • Translate understanding to identify and prioritize opportunities to build on existing, or create new, analytical solutions that drive media efficiency and effectiveness. Collaborate with our BI&A expertise and delivery teams (US and India-based) on discovery and development in a seamless analytics delivery model.
  • Identify areas to standardize analytical approaches and best practices. Ensure clear documentation including methodology and code to increase reusability and efficiency across BI&A.
  • Identify and prioritize capability investments and/or data needs to achieve BI&A and Lilly USA media goals.
  • Develop and manage collaborative relationships with a wide cross-section of stakeholders and teammates.
  • Ensure business decisions are made with solid supporting evidence grounded in analytics. Bring an objective voice to the table and facilitate decisions grounded in data. Be willing to challenge individuals from associate to senior leader levels and who hold highly diverse roles/responsibilities in and outside of the organization.
  • Proactively coordinate learning and knowledge sharing across the BI&A team, and cross functional partners as appropriate. Ensure analytical insights shared and applied across brands.
  • Ensure compliance with all privacy and contractual obligations related to the use of data.
  • Other Key Initiatives / Special Projects on an ongoing basis.
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Associate Director, BI&A HCP Media • Indianapolis, IN, United States

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