Implement new CS marketing and lead gen website
Execute digital marketing campaigns (e.g. email, social media, advertising)
Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms, and the development and execution of Connected Services digital marketing campaigns.
Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan
Create and maintain marketing collateral to promote Connected Services solutions
Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show
Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars
SEO Specialist • Detroit, MI, United States
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