Marketing Operations Coordinator - Casino Sales & Marketing

Marketing Coordinator

The incumbent in this position is responsible for developing and coordinating programs to attract and host mid- to high-limit players to ensure guest satisfaction and repeat visits. The incumbent is also responsible for developing and establishing relationships with Hard Rock Casino Rockford midrange gaming guests to encourage return visits and create guest loyalty. The position is called upon to interact frequently with mid- to high limit guests and make decisions regarding extensions of complimentary services and/or goods.

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service.
• Ensures that all guests are treated in a prompt, professional and courteous manner.
• Responsible for providing support to initiatives within Promotions, Events, Advertising, Database/Direct Mail, Social Media needs and Player Development.
• Develops and oversees social media campaigns, including applications, contests, and media across Facebook, Twitter, etc. and all relevant blogs
• Develops corporate weekly social media and mobile marketing posts, messages, and content.
• Assists with development of graphics for electronic signage on property.
• Responsible for providing weekly and monthly statistical reporting of internet activity for both overall web site activity and social sites.
• Participate in miscellaneous activities and various special projects as requested to assure maximum efficiency for the Marketing department.
• Handles any guest or team member question, complaint, or problem in a prompt and courteous manner.
• Consistently demonstrates superior customer service skills.
• Conveys positive energy and enthusiasm focusing on the guest interaction.
• Coordinates with other departments to ensure the accurate and timely set-up of all Marketing programs. Partners with the Special Events and Marketing Manager, Creative & Brand Manager and Database Marketing Manager to develop strategies and programs for the future.
• Facilitates the timely flow of information throughout the property to customers and employees of upcoming events and promotions.
• Complies with all company and departmental rules and procedures.
• Performs additional duties as directed.
• Adheres to all Illinois Gaming Regulations.

This knowledge and these skills are typically acquired through a high school diploma or equivalent. Bachelor's degree in marketing preferred, or the equivalent combination of education and experience.

• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.
• Must successfully pass background check.
• Must successfully pass drug screening.
• Prior experience in the Gaming industry strongly preferred.
• Must be twenty-one (21) years of age.
• Must be able to work holidays and weekends, as well as flexible shifts.
• Excellent attention to detail, ability to prioritize, and outstanding organization skills.
• 2 years of marketing experience preferred.
• Experience with Adobe suite preferred
• Event planning experience preferred.
• Must have a working knowledge of social media and digital channels (Facebook, Twitter, Instagram, Google Business, Yelp, YouTube, WordPress, etc.).
• Working knowledge of email service providers, HubSpot preferred.
• Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, and PowerPoint.
• Must be ambitious, driven to succeed and possess a passion for the business.
• Superb verbal and written communication skills.
• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical, and effective motivator.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

Hard Rock Casino Rockford is an equal opportunity employer and does not discriminate because of race, color, religion, sex (including gender identity, sexual orientation, or pregnancy), national origin, age, disability, or genetic information.

Pay Range: $18 - $26/