Marketing Specialist

Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019. New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional amenities include the lush, "Bora Bora" style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport.

Job Title

Marketing Assistant

Job Description

Under the direction of the Advertising Manager, the incumbent is responsible for assisting and providing support in planning and implementing of marketing department initiatives.

Duties and Responsibilities

Request ad mat & media requirements from Tour Manager & Artist Agents to support initiatives for marketing Entertainment acts for Hard Rock Live & The Comedy Club, among other venues.

Develop & obtain approvals for Media Plan & Creative assets to support entertainment

Represent marketing at weekly meetings, leading the conversation & maintaining status documents/ Coordinate production schedule, tracking and delivery.

Maintain the Brand Standards for Seminole Gaming & Hard Rock International

Reconcile Post-Media invoices, tear sheets & reporting

Fully execute & write creative briefs to the agency for all advertising needs including mailers and all collateral pieces.

Content writing for advertising materials including mailers, eBlasts and promotional material/collateral.

Proofreading content throughout all advertising channels (mailers, vouchers, posters, rack cards, brochures, digital etc.).

Install and remove property posters and backlites.

Update & audit signage throughout property.

Coordinate all aspects of advertising, including but not limited to, digital, direct mail, radio, TV, Outdoor, print and social media.

Interface with all department heads to ensure timely development of creative materials for all property promotions.

Ensure advertising run lists are accurate and deadlines are maintained and monitored.

Prepare and enter purchase orders for services from agencies and vendors; maintaining purchase logs.

Coordinate photo and video shoots and prepare shot lists.

Maintain property videos and photography logs and files.

Coordinate creation, delivery and distribution for non-casino related projects including, but not limited to, Poker Room, the spa, food and beverage, hotel operations, valet, Hard Rock Live and Hard Rock Stadium. Projects will include direct mail, special event invitations, ads, menus, key cards, print ads, directional signage, backlites, rack cards, etc.

Coordinate outdoor advertising production and installation. Route and maintain all billboard contracts.

Reconcile for accuracy all vendor invoices.

Maintain electronic and hard copy files of all completed production jobs.

Develop PowerPoint updates to Staff Meetings and Campaign Overviews.

Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate managers of concerns and observations.

Demonstrate actions and behaviors that reinforce the Company's Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication

Ensure prompt and discreet notification to managers and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.

Performs other duties as assigned.

Qualifications

Three (3) years of experience in similar position and a BS or BA in Business, Advertising, Marketing or related field required, or the equivalent combination of education and experience.

Additional Requirements

Excellent communication and time management skills.

Above average organizational skills.

Must be an above copy writer and proofreader.

Must be able to analyze marketing and promotions data.

Proficient knowledge of Microsoft Office-Excel, Power Point and Word.

Must have ability to multi-task and work under pressure with quick problem solving skills.

Knowledge of media buying, reviewing media related summaries, flowcharts and media schedules.

Ability to work flexible schedules, including over 40 hours, nights, weekends and holidays may be required.

Work Environment

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.

Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing

As part of Seminole Gaming's employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

Credit Check

Criminal Background Check

Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

The Company gives preference in all of its employment practices to Native Americans. First preference in hiring, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.