Brand Advocacy Specialist & Assistant Blender

Brand Advocacy Specialist & Assistant Blender

Colorado

Wondering how you can contribute to making an unforgettable experience born of humanity when partnering with our clients?

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We're looking for our next Brand Advocacy Specialist & Assistant Blender to make an impact on the Stranahan's brand experience and the future of American single malt whiskey. This is a rare, high-visibility hybrid role positioned at the intersection of production and brand. As the second most credible voice for Stranahan's alongside the Head Blender, the Brand Advocacy Specialist & Assistant Blender will shape how top-tier trade partners, media, and industry VIPs experience the brand at its Denver distillery and Aspen Lodge.

The opportunity carries direct ownership of the single-barrel program one of the brand's most exclusive trade relationships and provides hands-on blending support. It is an opportunity to build national visibility within the American whiskey category while operating from inside the production process itself.

About GMR Marketing

We are the Experience Agency Making Unforgettable Stories Born of Humanity

Not just experiential. Experience.

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.

Not just telling. Making.

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they'll never forget.

Not just consumers. Humans.

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.

Key Responsibilities:

• Trade & VIP Hospitality
• Lead premium account hosting and signature trade events at the Distillery and Aspen Lodge and VIP experiences at Cask Thief & Snowflake, and the annual Single Malt Society Event. Build and maintain relationships with key industry partners, buyers, and influencers while delivering exceptional brand experiences that drive engagement, loyalty, and advocacy for Stranahan's.
• Brand Education & Market Activation
• Lead portfolio tastings, brand trainings, and consumer activations that bring the Stranahan's story to life while supporting sales growth and trade engagement. Serve as the primary on-site ambassador and represent the brand through educational programming at both the Distillery and Aspen Lodge, and support the head blender for media opportunities, industry events, and key market activations that build awareness, advocacy, and lasting relationships.
• Single Barrel Program Ownership
• Lead the end-to-end management of Stranahan's Single Barrel Program, from barrel identification and evaluation to account experiences and program execution. Curate and maintain a pipeline of barrel candidates, host personalized selection experiences for key partners, and serve as the internal subject matter expert, ensuring seamless coordination, education, and support across sales, ambassador, and account teams.
• Blending & Production Support
• Partner with the Head Blender to support sample preparation, blend development, and quality documentation that help drive production excellence. Maintain the sample library and blending resources while ensuring the seamless execution of tasting, evaluation, and production support activities.

Role Qualifications:

• Whiskey Expertise & Product Knowledge. Deep passion for American whiskey with strong knowledge of production, blending, cask evaluation, single barrel programs, inventory management, and spirits compliance processes.
• Brand Advocacy & Communication. Exceptional presentation, public speaking, and storytelling abilities, with experience leading tastings, brand education programs, consumer activations, media engagements, and VIP experiences.
• Relationship Building & Industry Presence. Proven ability to develop and maintain relationships with key accounts, trade partners, media contacts, and industry stakeholders, with established connections within the Colorado whiskey and spirits community.
• Operational Excellence & Adaptability. Strong organizational and project management skills with the ability to balance multiple priorities, support production and actively operate warehouse equipment, work flexible hours, and thrive in a fast-paced hospitality and event-driven environment.
• Language Requirements. Fluent English (written and conversational knowledge with ability to read and interpret documents).

The annual range for this role varies between $120,000-125,000 and may vary depending on the candidate's experience.

GMR is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.

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To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency.