Lead Product Manager, Discovery

Lead Product Manager for Discovery

As Lead Product Manager for Discovery, you'll own the top-of-funnel experiences that help customers find, learn about, and engage with Tesla's vehicle, energy, and autonomy products and ultimately convert into leads, test drives, and orders. You'll expand and optimize journeys across web, native app, physical retail, and emerging AI-driven surfaces to drive education, engagement, search visibility, and demand generation. You'll partner closely with cross-functional teams and grow a team to deliver a cohesive, globally scalable discovery platform. You'll leverage data, experimentation, and product instincts to grow qualified demand and ensure seamless first-touch experiences for customers and Sales Advisors. You'll operate in a fast-paced environment, continuously refining experiences for simplicity, speed, and conversion.

Responsibilities

• Define and drive the product vision, strategy, and roadmap for Discovery across web, native app, retail, and AI-driven surfaces
• Identify, design, and develop top-of-funnel experiences that convert interest into qualified leads, test drives, and orders at global scale
• Improve search visibility and organic discovery so Tesla is findable and compelling across traditional and AI-mediated surfaces
• Deliver dynamic, personalized content that adapts to customer intent and accelerates consideration
• Shape how Sales Advisors capture and manage leads and test drives to ensure seamless first-touch experiences for customers and retail teams
• Enrich customer-facing journeys with AI-enabled experiences that educate, engage, and reduce friction
• Partner with engineering, design, data, and sales teams to deliver high-quality experiences that integrate seamlessly across the Tesla ecosystem
• Use data, experimentation, and customer insights to continuously improve conversion, lead quality, and discovery performance
• Lead and grow a product team to shape the future of discovery platforms
• Write clear product requirements, prioritize effectively, and lead cross-functional execution on aggressive timelines while accounting for market localization needs

Requirements

• Product management experience owning consumer acquisition, lead generation, growth, or digital commerce with measurable funnel impact, including experience leading a product team
• Proven ability to set strategy and roadmap across multi-channel experiences spanning web, native app, AI, and physical retail
• Experience applying search, demand generation, and experimentation to improve discovery, conversion, and pipeline quality
• Experience building AI-enabled or conversational customer experiences that improve education, engagement, or conversion
• Experience working with cross-functional engineering and operations teams to ship software at scale and iterate rapidly
• Data-driven mindset with excellent analytical skills and a bias toward experimentation and measurable outcomes
• Proven ability to balance business goals with customer value and user-centered design
• Strong product sense for simplifying complex multi-step journeys for both customers and internal sales users
• Exceptional communication and collaboration skills across diverse global teams
• Customer-obsessed, entrepreneurial mindset that thrives in fast-moving, ambiguous environments

Compensation & Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Expected Compensation $176,000 - $294,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.