Marketing Consultant VI, Influencer and Social Strategy Lead, Paid Media

Marketing Consultant VI, Influencer and Social Strategy Lead, Paid Media

The Marketing Consultant VI - Influencer & Social Strategy Lead owns the audience-led strategy for paid social and influencer marketing across the enterprise. This role ensures social and creator activations are grounded in audience insight, aligned with brand standards, and scalable across Lines of Business. The Lead defines platform- and audience-specific approaches for paid social and influencer engagement. Partnering closely with Communications and Creative teams, this role aligns owned and paid social strategies for consistency and impact. The Lead establishes standards for influencer audience fit, brand safety, and performance evaluation. This role also identifies emerging social and creator trends to inform testing, innovation, and future activation approaches.

This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans.

Essential Responsibilities:

• Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.
• Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Leads and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; defining scope of vendor contracts; managing vendor relationships; presenting project updates; and managing project financials and deliverables.
• Provides direction and subject matter expertise to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.

Knowledge, Skills and Abilities: (Core)

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Teamwork
• Topic-Specific Communication

Knowledge, Skills and Abilities: (Functional)

• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Getting Work Done Through Others
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Minimum Qualifications:

• Minimum five (5) years experience in a leadership role with or without direct reports.
• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications:

• Four (4) years experience working in a matrixed organization.
• Four (4) years experience in writing or editing for marketing, communications, or business initiatives.
• Four (4) years project management experience.
• Four (4) years experience working across multiple marketing disciplines (e.g., digital, direct, brand strategy, acquisition, etc.) or working with an agency.

Primary Location: California, Pasadena, Green Street/IDS

Additional Locations:

• Denver
• Oakland
• Honolulu
• Atlanta
• Silver Spring
• San Diego
• Sacramento
• Seattle
• Chicago
• Washington

Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 08:00 PM Working Hours End: 04:00 PM Job Schedule: Full-time Job Type: Standard Worker Location: Flexible Employee Status: Regular Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee Job Level: Individual Contributor Department: Po/Ho Corp - 3YP Core - 0308 Pay Range: $165700 - $214390 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location. Travel: Yes, 10 % of the Time Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy. Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.