Senior Product Manager - Marketing Data Activation

Senior Product Manager – Marketing Data Activation
Location: Arlington, TX | Onsite Monday–Friday
Compensation: $160,000–$180,000 Base Salary + Annual Bonus
Relocation Assistance Available
Position Overview
A leading enterprise organization is seeking a Senior Product Manager – Marketing Data Activation to help modernize its data ecosystem and build customer-focused products that drive personalized engagement, improve conversion, and support business growth.

This role bridges marketing strategy, data platforms, and technology delivery, translating customer insights and business objectives into scalable activation capabilities. The ideal candidate brings experience in marketing technology, customer data, or data-driven product management, along with the ability to navigate ambiguity and deliver measurable results.
Key Responsibilities

• Own the product roadmap, backlog, user stories, and prioritization for marketing data activation products.
• Develop personalized, multichannel customer engagement capabilities across email, text, and notifications.
• Partner with Engineering, Data Science, and Marketing teams to connect customer data and predictive insights with campaign execution.
• Build capabilities for customer segmentation, reporting dashboards, buying-signal identification, and next-best-action recommendations.
• Support the modernization of legacy data systems into a scalable, cloud-based data platform.
• Translate business needs into product requirements and coordinate delivery through Agile/Scrum teams.
• Define KPIs to measure engagement, conversion, customer journey performance, and business impact.

Required Qualifications

• Bachelor’s degree in Computer Science, Business, Information Systems, or a related field.
• 3–5 years of relevant product management experience in marketing technology, data products, analytics, or software.
• Experience managing product roadmaps, backlogs, user stories, and Agile delivery.
• Understanding of customer segmentation, marketing activation, customer journeys, and conversion metrics.
• Ability to collaborate effectively across business and technical teams.
• Strong analytical, communication, prioritization, and problem-solving skills.
• Demonstrated adaptability, curiosity, and ability to learn new technologies in a changing environment.

Preferred Qualifications

• Experience with marketing automation, customer engagement platforms, or personalized communication workflows.
• Familiarity with Snowflake, dbt, Fivetran, or modern cloud data platforms.
• Exposure to marketing activation tools such as Iterable or MessageGears.
• Experience partnering with Data Engineering, Data Science, or Marketing teams.
• Knowledge of predictive analytics, customer buying signals, and next-best-action strategies.

Why Consider This Opportunity?

• Shape the evolution of enterprise data and personalized marketing capabilities.
• Build products that directly influence customer engagement and business outcomes.
• Collaborate with cross-functional leaders across Marketing, Data Science, and Engineering.
• Join a growing transformation initiative with meaningful product ownership and visibility.
• Competitive compensation, annual bonus, comprehensive benefits, and relocation assistance.

Work Authorization: Candidates must be authorized to work in the United States without current or future employer sponsorship.