Digital Marketing, Paid Ads, CRO & Technical SEO Manager

Digital Marketing, Paid Ads, CRO & Technical SEO Manager

Herbal Goodness is a growing health and wellness company dedicated to helping individuals and families live healthier lives through premium herbal supplements, plant-based wellness products, and education.

We combine traditional herbal knowledge with modern innovation to develop high-quality wellness products that serve customers across the United States and beyond.

As we expand our presence across Shopify, Amazon, Walmart, and other digital channels, we are looking for a highly skilled, analytical, and creative digital marketing professional to help accelerate our growth.

We are seeking a results-driven Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own and optimize our digital customer acquisition, advertising performance, website conversion rates, and organic search visibility.

This is a hands-on execution role, not simply a strategy or agency-management position.

The ideal candidate is a rare combination of analytical thinker, performance marketer, technical problem-solver, and creative innovator.

You should be equally comfortable:

• Managing and optimizing six-figure advertising budgets.
• Analyzing ROAS, MER, CAC, LTV, and conversion data.
• Creating high-converting advertising campaigns across multiple platforms.
• Improving Shopify website performance and conversion rates.
• Diagnosing and resolving technical SEO issues.
• Using AI tools to create compelling advertising visuals, product imagery, and website content.
• Turning data into clear insights, actionable recommendations, and measurable business growth.

We are looking for someone who doesn't just report numbers but knows how to improve them.

Key Responsibilities

1. Paid Advertising & Performance Marketing

Own the strategy, execution, optimization, and reporting of paid advertising campaigns across:

• Amazon Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, keyword optimization, bidding strategies, and advertising profitability.
• Walmart Connect: Sponsored Search campaigns, product advertising, keyword targeting, and marketplace advertising performance.
• Meta Ads: Facebook and Instagram advertising, audience targeting, creative testing, retargeting, and customer acquisition.
• Google Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.

Responsibilities include:

• Develop and execute data-driven advertising strategies that drive profitable sales growth.
• Manage advertising budgets, bidding strategies, campaign structures, and audience segmentation.
• Monitor and optimize ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC, and other relevant performance metrics.
• Conduct ongoing A/B testing of creatives, landing pages, offers, audiences, and campaign structures.
• Identify opportunities to scale winning campaigns while reducing wasted advertising spend.
• Build effective retargeting and customer acquisition strategies.
• Ensure advertising campaigns comply with platform policies and applicable dietary supplement marketing regulations.

2. Shopify Conversion Rate Optimization (CRO)

Own the continuous improvement of the Herbal Goodness Shopify website to increase conversion rates, average order value, and revenue per visitor.

Responsibilities include:

• Analyze customer behavior and identify conversion barriers across the shopping journey.
• Optimize product pages, landing pages, collection pages, navigation, cart, and checkout experiences.
• Develop and execute A/B tests to improve conversion rates.
• Improve product merchandising, promotional messaging, cross-selling, and upselling opportunities.
• Use tools such as GA4, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior.
• Collaborate with designers, developers, and internal teams to implement website improvements.
• Optimize the mobile shopping experience, page speed, and usability.
• Create and update Shopify landing pages for promotions, product launches, and advertising campaigns.
• Track the impact of website changes on conversion rate, revenue per session, and average order value.

3. Technical SEO & Organic Growth

Lead technical SEO initiatives to improve Herbal Goodness's search visibility, organic traffic, and website performance.

Responsibilities include:

• Conduct regular technical SEO audits and resolve issues affecting indexing, crawling, and organic rankings.
• Optimize Shopify site architecture, internal linking, canonical tags, redirects, metadata, and XML sitemaps.
• Improve Core Web Vitals, website speed, mobile usability, and technical site performance.
• Identify and resolve duplicate content, broken links, crawl errors, and indexing issues.
• Implement and validate structured data/schema markup where appropriate.
• Optimize product pages, collection pages, and educational content for relevant search queries.
• Use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar tools.
• Monitor organic rankings, traffic quality, technical SEO health, and organic revenue.
• Collaborate on SEO content strategies that support product discovery and customer education.

4. Advanced Analytics, Tracking & Reporting

We place a strong emphasis on analytics. The successful candidate must be able to interpret complex data and translate it into business decisions.

Responsibilities include:

• Own Google Analytics 4 (GA4) implementation, reporting, and performance analysis.
• Manage Google Tag Manager, conversion tracking, UTM parameters, and advertising pixels.
• Monitor tracking accuracy across Shopify, Meta, Google, Amazon, and Walmart.
• Build dashboards using Looker Studio, Google Sheets, Excel, or similar reporting platforms.
• Analyze customer acquisition costs, channel profitability, customer lifetime value, and marketing efficiency.
• Identify trends, performance gaps, and growth opportunities.
• Produce clear weekly and monthly performance reports with actionable recommendations.
• Use attribution insights to improve advertising budget allocation.
• Monitor the customer journey from advertising click to purchase and repeat purchase.
• Present findings and recommendations directly to company leadership.

Candidates must demonstrate the ability to use data to make decisions, not simply generate reports.

5. AI-Powered Creative Production & Digital Content

We are looking for someone with a strong creative eye who can use modern AI technology to produce beautiful, engaging, high-converting marketing assets.

Responsibilities include:

• Use AI-powered creative tools to generate and enhance advertising visuals, product imagery, lifestyle images, banners, and promotional graphics.
• Develop compelling creatives for Meta, Google, Amazon, Walmart, and Shopify.
• Create and test multiple creative variations to improve advertising performance.
• Design visually appealing website banners, landing pages, and promotional sections.
• Collaborate with internal teams to maintain consistent brand identity across channels.
• Use tools such as ChatGPT, Adobe Firefly, Canva, Photoshop, Midjourney, or similar creative platforms.
• Develop creative concepts based on customer insights, advertising data, and market trends.
• Maintain high standards for visual quality, brand consistency, and accuracy.
• Ensure AI-generated product visuals accurately represent actual products and do not introduce misleading claims or packaging details.

We want someone who combines the analytical mind of a performance marketer with the creative flair of a designer.

6. E-Commerce Growth & Continuous Optimization

• Identify opportunities to increase online sales and improve marketing profitability.
• Monitor competitors, customer trends, and emerging digital marketing opportunities.
• Develop and execute promotional campaigns, seasonal initiatives, and product launches.
• Work closely with leadership, product, creative, and operations teams.
• Recommend and implement new technologies, automation, and AI tools to improve marketing effectiveness.
• Take ownership of digital growth initiatives from planning through execution and measurement.

Required Qualifications

• Minimum 4 years of hands-on experience in digital marketing, performance advertising, and e-commerce growth.
• Demonstrated experience managing paid advertising campaigns across Amazon, Walmart, Meta, and Google.