Marketing Technology Specialist

Saransh Inc is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We are constantly on the lookout for professionals to fulfil the staffing needs of our clients.

Job Description :

• 4-8 years of experience.
• Salesforce Marketing Cloud, CRM platforms.
• Must have: Experience supporting campaign execution, platform optimization, integrations, and reporting.
• Fully involved in Marketing Function, skilled in Marketing Cloud Development as well.
• Must Report to Client Alameda, California Office
  
  Role Descriptions:
• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud| including data management| journeys| audience segmentation| and reporting capabilities.
• Experience designing subscriber/contact data structures| preference centers| and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks| dependencies| and opportunities. Experience supporting campaign reporting and performance measurement| with the ability to facilitate consistent| accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing| IT| Compliance| and external vendors.
• Experience working within regulated environments and supporting compliance| privacy| and governance requirements (e.g.| HIPAA/PHI| consent| CAN-SPAM/CASL| data retention).
  Essential Skills: Salesforce certifications: Marketing Cloud Consultant| Marketing Cloud Administrator| and/or Sales Cloud Consultant.
• Experience in healthcare| pharma| or life sciences marketing| including familiarity with HIPAA| HITRUST| and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations.
• Familiarity with customer data platform (CDP) concepts| deliverability best practices| and email authentication. Experience with vendor management| change management| environment governance| and audit processes.