Description
Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.
JOB DUTIES AND RESPONSIBILITIES
• Lead comprehensive brand strategy development to support business objectives
• Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing
• Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)
• Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives
• Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market
• Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution
• Work closely with the sales and customer development team to develop strong market level and account level support programs
• Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response
• Drive new product process from opportunity identification to commercialization
• Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required
Requirements
• Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)
• 8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience
• New product launch/commercialization experience, including a strong understanding of the new product development process
• Certification and/or License – may be required during course of employment
KNOWLEDGE, SKILLS, AND ABILITIES
• Advanced knowledge of brand marketing/marketing principles and practices
• Strong knowledge of new product introduction and commercialization process
• Able to think creatively and strategically
• Able to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accounts
• Able to analyze and interpret business and brand data through primary and secondary research (., syndicated data, consumer and shopper insights, and business financials)
• Able to translate consumer, shopper, and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy and materials)
• Able to lead multiple projects and participate in cross-functional environment
• Able to problem solve, multi-task, prioritize work activities, and meet deadlines
• Able to organize time, energy, and resources effectively to achieve goals (., organizational skills)
• Must be able to read, write and speak English
An Equal Opportunity Employer
Brand Manager • Chicago, IL
Job Listing: Xfinity Retail Store Manager.Company Overview: Blufox Mobile, the LARGEST branded partner for Comcast XFINITY services, seeks dynamic individuals to join our team as Sales Managers.Wit... Show more
A leading digital media company is seeking a Brand Partnerships Director to drive strategic partnerships in the gaming universe.The ideal candidate will have over 7 years of experience in digital m... Show more
Future Account Manager Opportunities Branded Merchandise & Sales Growth.Future Account Manager Opportunities Branded Merchandise & Sales Growth.International Locations | Apply now to be considere... Show more
Assistant Manager, Made-to-Measure.The Tie Bar Location: Chicago, IL.Founded with the belief that great style should be accessible, The Tie Bar offers modern menswear essentials with a focus on qua... Show more
Brand Analyst/Senior Brand Analyst.Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue.Its brands include PLANTER... Show more
At Whizz, we are transforming how delivery riders access affordable and reliable mobility.As a Brand Ambassador, you will be the friendly and professional face of our company, building trust and ex... Show more
We are a highly motivated bunch who seek to create a space where you know you are going to have a good time.We are known for our art-inspired spaces that are great for social gatherings.Our restaur... Show more
A leading digital advertising company is seeking a Brand Sales Director for a remote role.The ideal candidate has over 5 years of relevant experience in sales and a proven track record in digital a... Show more
AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the global Amazon marketplaces.Working at AMZ Advisers allows you to apply your... Show more
About ClientClient is a technology-driven lifestyle brand based in Chicago, specializing in high-end audio-visual, smart home automation, security, and integrated technology solutions for residenti... Show more
A Brand Ambassador is an Independent Contractor.SNFood & Beverage is seeking independent contractors to help promote our products and increase brand awareness at various events.As a Brand Ambas... Show more
A leading health technology company is seeking a Brand & Service Design Senior Manager to shape brand experiences across touchpoints.This remote role involves leading a team and ensuring design... Show more
A software development company is seeking a Senior Content Strategy Manager to shape brand narratives and create impactful messaging to differentiate its offerings in the fraud prevention industry.... Show more
Managing Director, Brand & Marketing Strategy.National governing body of youth sports.The Company is in search of a Managing Director for Brand and Marketing Strategy.This executive will be tasked ... Show more
Help account executives create leads and present digital strategies to clients.Research and stay current on digital trends and opportunities.Encourage and motivate account executives to book digita... Show more
Franchise Success Manager (100% Remote Chicago Area Preferred).Job Description for Client Success Manager (100% Remote Chicago Area Preferred):.Do you take pride in creating great experiences for... Show more
Burger King is seeking Shift Supervisors / Assistant Managers to oversee daily restaurant operations, supervise employees, and ensure customer service and food quality standards are met.Shift Super... Show more
Brand Analyst/Senior Brand Analyst.Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue.Its brands include PLANTER... Show more
At Heritage Werks, we believe every story deserves to be preserved and shared.We partner with world-class brands, sports franchises, fashion icons, and mission-driven organizations to safeguard the... Show more
Join a passionate and professional team of more than 1,500 colleagues across the globe.As a publicly listed company for over 25 years, Van de Velde continues to grow and innovate in the world of pr... Show more
