Talent.com
Hyundai Motor America
Manager, Genesis Experiential MarketingHyundai Motor America • Fountain Valley, CA, US
Manager, Genesis Experiential Marketing

Manager, Genesis Experiential Marketing

Hyundai Motor America • Fountain Valley, CA, US
30+ days ago
Salary
$86,800.00–$124,000.00 yearly
Job type
  • Full-time
Job description

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Location

NHQ

Purpose

  • The Manager, Genesis Experiential Marketing role is pivotal in enhancing the Genesis brand presence through planning, execution, and management of auto shows, ride and drives, fleet management, golf sponsorships, and experiential events. The role requires a blend of strategic vision, operational excellence, and creative flair to drive impactful brand experiences.

Major Responsibilities

  • Develop and execute a comprehensive events and sponsorships strategy aligned with Genesis brand objectives and target audience.
  • Identify and manage experiential opportunities with clear ROI in key industry events, auto shows, and experiential opportunities to maximize brand visibility and engagement.
  • Support and manage end-to-end execution of auto shows, ride and drives, fleet management programs, golf sponsorships, and other experiential events.
  • Coordinate logistics, budgeting, vendor management, and on-site operations to ensure seamless event experiences.
  • Collaborate with cross-functional teams to integrate brand messaging and product launches into event activations.
  • Cultivate and maintain strong relationships with event organizers, industry partners, sponsors, and vendors to drive collaborative initiatives and maximize opportunities.
  • Oversee contracts, sponsorships, and partnerships to optimize ROI and brand exposure.
  • Provide guidance and support to team, internal and agencies, in planning and executing exceptional events.
  • Establish KPIs and metrics to evaluate the effectiveness of events and sponsorships in meeting brand objectives ensuring to align with overall GMA objectives.
  • Analyze data and insights to drive continuous improvement and optimize future event strategies.

Major Responsibilities (continued)

  • Manage workflow and work across departments, along with the wider marketing teams.
  • Maintain awareness of current and changing market trends, consumer attitudes and opinions.
  • Route estimates and invoices for necessary approvals and signatures and follow up on approvals and payments.
  • Oversee Experiential Marketing invoicing, purchase orders and budget tracking and respective cost centers.
  • Assist in on-going marketing department routing to ensure proper approvals and signatures are acquired.
  • Assist, as needed, on various marketing fleet-related projects as they come up including driving company-owned vehicles.
  • Supports ad hoc assignments to support overall GMA marketing objectives.

Authority

  • Develop and implement strategies that all programs are executed against.
  • Resolve issues and communicate with management and business partners.
  • Manage activities and performance of agency and other service providers.
  • This role requires the performance of work directly related to management and/or general business operations.
  • The exercise of discretion and independent judgment with respect to matters of significance is required.

Education

~ Bachelor’s degree preferred

Related Experience

  • Six or more years of experience in event management, sponsorships, or related fields, with a proven track record of executing success events and sponsorship programs.
  • Directly related experience in event marketing field, either with client or agency.
  • At least three years of experience within automotive industry desired.

Skills/Knowledge

  • Position requires ability to problem solve, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.
  • Strong strategic thinking and analytical skills, with the ability to translate brand objectives into actionable event plans.
  • Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
  • Exceptional communication and negotiation skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
  • Passion for automotive industry trends, experiential marketing, and brand storytelling.

Certification

  • N/A.

Physical Requirements

Normal office duties Work may require occasional weekend and/or evening work. Travel: 25% - 50%

Work Model

#LI-Hybrid (60% Onsite/40% Remote)

Affiliate

#Genesis

Compensation

$86,800.00 - $124,000.00 Annual

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

Create a job alert for this search

Manager, Genesis Experiential Marketing • Fountain Valley, CA, US

Similar jobs

Head of Growth and Marketing

ConfidentialSanta Ana, CA, United States
Full-time

Prominent financial advisory firm.The Company is seeking a Head of Growth and Marketing to join a partner-led financial advisory firm.This senior leadership role is pivotal in owning and executing ... Show more

 • Promoted

E-Commerce Manager

WonderFoldIrwindale, CA, USA
$75,000.00 yearly
Full-time
Quick Apply

WonderFold is seeking a driven, entrepreneurial, and collaborative E-Commerce Manager with a proven track-record of success managing a high-growth e-commerce business.Reporting into the Director of... Show more

Sales & Marketing Associate

start clubDowney, California, US
Full-time

At our firm, we are dedicated to infusing passion and a customer-centric approach into everything we do.Our commitment is to work diligently and excel in our endeavors.The full job description cove... Show more

 • Promoted

Head of Growth

Constant HireNewport Beach, CA, United States
Full-time

We are partnered with a profitable high growth consumer brand backed by a team that has built and scaled multiple eight figure products across DTC, marketplaces, and retail.This is a bootstrapped o... Show more

 • Promoted

Analyst, Genesis Business Operations

LanceSoftFountain Valley, CA, United States
Full-time

Responsibilities include but not limited to: complete invoice processing, complete purchase requests and change notice preparations, and process departments budget transfers.Support payment and bil... Show more

 • Promoted

Growth Marketing Manager - Remote / Global

The FlexSan Marino, CA, United States
Remote
Full-time

Join to apply for theGrowth Marketing Manager - Remote / Globalrole atThe Flex.Own the growth engine of the world's first AI-powered operating system for short-term rentals.AI brain of the global s... Show more

 • Promoted

Marketing Manager

SUNNY DISTRIBUTOR INC.City of Industry, CA, US
Full-time
Quick Apply

We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures.This primarily involves developing and implementing strategies to strengthen... Show more

Marketing Analyst

TradeJobsWorkforce92735 Santa Ana, CA, US
Full-time

Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma... Show more

 • Promoted

Healthcare Growth Leader: Enterprise Sales & Partnerships

CareConnectMDCosta Mesa, CA, US
Full-time

CareConnectMD is searching for a Chief Growth Officer (CGO) based in Costa Mesa, California.The CGO will spearhead the company's national growth strategy by driving business development and managin... Show more

 • Promoted

Head of Growth Marketing

ConfidentialSanta Ana, CA, United States
Full-time

The Company is seeking a Head of Growth Marketing with a proven track record in scaling subscription-based apps through various stages of growth.The successful candidate will be the first dedicated... Show more

 • Promoted

Global Manager, Influencer Marketing

Culture KingsCosta Mesa, CA, United States
Full-time

Global Influencer Marketing Manager.The Global Influencer Marketing Manager is responsible for leading Culture Kings' global influencer, creator, and partnership ecosystem across Culture Kings and ... Show more

 • Promoted

Sales Manager

Goodwin RecruitingLos Alamitos, CA, United States
Full-time

The Seafood Sales Representative is responsible for generating new business, maintaining existing accounts, and promoting the company's range of seafood products.The role requires a strong understa... Show more

 • Promoted

Marketing Operations Lead

Confidential BrandsOrange County, CA, United States
Full-time

The Marketing Operations Lead is a hands-on, solutions-oriented individual contributor responsible for leading and executing corporate marketing operations to ensure projects are delivered end-to-e... Show more

 • Promoted

Digital Marketing Manager - Remote

TradeJobsWorkForce92701 Santa Ana, CA, US
Remote
Full-time

Digital Marketing Manager Job Duties: Plans and executes all web, SEO/SEM, database marketing, email, social media... Show more

 • Promoted

Marketing /Business Development Representative

ServproSanta Ana, CA, United States
Full-time

Business Development Representative.Do you love working with people and educating them?.Then don't miss your chance to join our Franchise as a new Business Development Representative! In this posit... Show more

 • Promoted

Director, Digital Growth Marketing (eCommerce)

PACSUNAnaheim, CA, United States
Full-time

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport.Pacsun is a leading lifestyle brand offering an excl... Show more

 • Promoted

Marketing /Business Development Representative

IICRCSanta Ana, CA, United States
Full-time

Business Development Representative/h2pDo you love working with people and educating them?/ppThen dont miss your chance to join our Franchise as a new Business Development Representative! In this p... Show more

 • Promoted

General Manager

Compass Group USA IncOrange, CA, United States
Full-time

Bon Appetit Position Title: General Manager Salary: 100,000-110,000 Other Forms of Compensation: Our Passion is Food! At Bon Appetit Management Company we are committed to two things, great fo... Show more

 • Promoted

Aesthetic Business Manager, Practice Growth- South Coast, CA

GaldermaNewport Coast, CA, United States
Full-time

Aesthetic Business Manager, Practice Growth.Location: South Coast, CA (Newport Beach).The Aesthetic Business Manager (ABM), Practice Growth role serves as a strategic B2B sales overlay partner resp... Show more

 • Promoted

Business Development Sales Representative

Fletcher Jones Management WestNewport Coast, CA, United States
Full-time

Business Development Sales Representative.Ready to join a winning team? Your next opportunity awaits as a Sales Representative on our Business Development Team.Join us at FJ Management West, a Flet... Show more