Talent.com
FNA Group
VP of MarketingFNA Group • Pleasant Prairie, WI, USA
No longer accepting applications
VP of Marketing

VP of Marketing

FNA Group • Pleasant Prairie, WI, USA
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Summary:

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.


FNA Group seeks a transformational leader who will elevate the marketing function into a high-performing, ROI-driven, and dynamic department that plays a strategic role in the organization.


Position Overview:

The VP of Marketing is a strategic leadership role responsible for defining and driving the marketing vision for FNA Group. This executive will work closely with Sales, Product Management, R&D, and Executive Leadership to develop integrated marketing strategies that elevate our brands, optimize customer engagement, and ensure sustained business growth. The ideal candidate will be a dynamic leader with a strategic mindset, capable of aligning marketing efforts with the company's broader goals to deliver measurable, ROI-driven results.


Key Responsibilities:

  • Strategic Marketing Leadership Lead the development of overarching brand and go-to-market strategies that align with FNA Group's vision and business goals. Establish clear brand positioning, messaging, and market differentiation across all customer touchpoints.
  • Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content marketing, and social media, while driving demand generation programs to increase customer acquisition and retention. Enhance FNA Group's brand presence in the market through strategic media partnerships and external agency collaboration.
  • Cross-Functional Collaboration Partner with Sales, Product Management, R&D, and Executive Leadership to ensure marketing strategies are fully integrated with business objectives, driving market leadership, growth, and competitive advantage.
  • Marketing Infrastructure & Process Optimization Build and scale a marketing organization that fosters collaboration, agility, and high performance. Implement efficient processes and measurement frameworks to continuously improve marketing execution and maximize ROI.
  • Data-Driven Decision-Making Leverage marketing analytics, market research, and customer insights to refine strategies, optimize marketing spend, and ensure alignment with market demands and business priorities.

Qualifications:

  • 10+ years of senior marketing leadership experience, ideally in consumer goods, manufacturing, or related industries.
  • Proven track record of creating and executing strategic, ROI-driven marketing initiatives that align with company growth goals and budgetary requirements.
  • Strong expertise in B2B and B2C marketing, brand development, and digital strategy.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • A data-driven approach to marketing with experience using analytics tools (e.g., Power BI) to inform strategy and decision-making.

Education and Experience:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Extensive experience in developing strategic marketing plans for product-centric organizations is highly desirable.
  • Experience building and motivating high-productivity teams.



Job Posted by ApplicantPro
Create a job alert for this search

VP of Marketing • Pleasant Prairie, WI, USA

Similar jobs

Executive VP, IDN Growth & Partnerships

VantiveDeerfield, IL, United States
Full-time

A healthcare innovation company in Deerfield, Illinois, is seeking a leader to drive strategic relationships and growth objectives in the dialysis space.The successful candidate will negotiate cont... Show more

 • Promoted

Manager, Marketing Technology (AI Data & Analytics)

Foley & Lardner LLPMilwaukee, WI, United States
Full-time

Foley & Lardner LLP is a great place to work because of what we do and how we do it.Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel.Being... Show more

 • Promoted

Assistant Vice President, Project Manager (Mission Critical/Data Centers)

WSP in the U.S.Milwaukee, WI, United States
Full-time

Assistant Vice President, Project Manager (Mission Critical/Data Centers).Be among the first 25 applicants.W Mission Critical Engineering, a WSP company, is a high-performance, fast-paced consultin... Show more

 • Promoted

VP of Mortgage Lending

RateMilwaukee, WI, United States
Full-time

Rate, operating as Guaranteed Rate, Inc.New York, is a leading mortgage and finance company known for expediting approvals, sometimes within a single day.With NMLS ID #2611, the company is licensed... Show more

 • Promoted

Commercial Banker - Middle Market Banking - Vice President

JPMorgan Chase & Co.Milwaukee, WI, United States
Full-time

You are customer focused, enjoy building relationships and providing financial advice to your clients.A role as a Commercial Banker is for you.As a Commercial Banker within the Middle Market Bankin... Show more

 • Promoted

VP of Provider Network (Wisconsin)

Health Payment Systems, Inc.Milwaukee, WI, United States
Full-time

About Health Payment Systems, Inc.HPS/PayMedix) is redefining how people access and pay for healthcare.We bring together provider networks, payments and financing, and industry partners to remove f... Show more

 • Promoted

VP of Infrastructure, Security & AI Enablement

Direct SupplyMilwaukee, WI, United States
Full-time

Direct Supply is seeking a Vice President of Infrastructure and Security to lead the formulation and execution of IT strategies that enhance system performance, security, and compliance.This key ro... Show more

 • Promoted

Senior Vice President Marketing and Sales

Marcus Theatres General AdminMilwaukee, WI, US
Full-time
Quick Apply

Senior Vice President of Marketing and Sales.As a key member of the senior leadership team, this executive will shape and deliver innovative, data-driven strategies that enhance brand awareness, de... Show more

Head of Lifecycle Marketing

RemoteMilwaukee, WI, United States
Full-time

Head of Lifecycle MarketingThis is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing.The Marketing team is the engine th... Show more

 • Promoted

Director, Social Investment – Lead Growth & Strategy

ChatGPT JobsNorth Chicago, IL, United States
Full-time

A prominent digital marketing agency is seeking a Director, Social Investment to manage a team and execute social strategies across platforms.The candidate will oversee campaign management, support... Show more

 • Promoted

Area Director of Sales – Lead Revenue & Team Growth

Aimbridge-HospitalityMilwaukee, WI, United States
Full-time

Aimbridge Hospitality in Milwaukee is seeking an Area Director of Sales to oversee sales performance and foster a strong sales culture.This role is key to driving revenue and supports the success o... Show more

 • Promoted

Sr Director, Total Rewards

Rite-Hite CompanyMilwaukee, WI, United States
Temporary

The Director of Total Rewards is a strategic and operational enterprise leader responsible for architecting, optimizing, and governing the company's total rewards strategy and infrastructure.This r... Show more

 • Promoted

Director of Sales — Lead Hotel Revenue & Team

Gorman & CompanyMilwaukee, WI, United States
Full-time

Gorman & Company is seeking a Director of Sales for The Brewhouse Inn and Suites in Milwaukee, Wisconsin.This role involves leading a motivated sales team to achieve ambitious revenue goals across ... Show more

 • Promoted

Vice President - Director Of Mortgage Lending

Tri City National BankOak Creek, WI, United States
Full-time +1

Invest In You! Tri City National Bank is not just a bank; it’s your community banking partner, deeply committed to prioritizing customers, building strong relationships, and fostering a sense of be... Show more

 • Promoted

Hotel Sales Director: Revenue Growth & Partnerships

Dreamscape HospitalityMilwaukee, WI, United States
Full-time

Dreamscape Hospitality is seeking a Director of Sales for the Holiday Inn Express & Suites Milwaukee/West Allis.This role includes supervising the sales department, developing sales forecasts, and ... Show more

 • Promoted

Global Sales Director, Right Management

ManpowerGroup Talent SolutionsMilwaukee, WI, United States
Full-time

The Global Account Director is responsible for the profitable growth of Right Management solutions in a portfolio of ManpowerGroup enterprise clients and active pursuit of prospects.They own the re... Show more

 • Promoted

Director of Sales Operations

Millennium-654cb3aMilwaukee, WI, United States
Full-time

The Director of Sales Operations at Millennium Broadband Solutions will play a pivotal role in enhancing the efficiency and effectiveness of our sales and marketing teams.This leadership position i... Show more

 • Promoted

VP, Public Affairs

ClariosGlendale, Wisconsin, United States of America
Full-time

Clarios is seeking a charismatic leader with a passion for driving results to oversee and lead corporate communications and public affairs in North America, the company’s largest and most important... Show more

 • Promoted

Vice President of Global Sales & Marketing

ConfidentialCudahy, WI, United States
Full-time

Vice President of Global Sales & Marketing.Industry-leading provider of brazing & metal joining products.The Company is seeking a Vice President of Global Sales and Marketing to join their executiv... Show more

 • Promoted

Assistant Vice President, Project Manager (Mission Critical/Data Centers)

WSP USAMilwaukee, WI, United States
Full-time

W Mission Critical Engineering, a WSP company, is a high-performance, fast-paced consulting engineering firm designing data centers and mission critical environments across the globe.We hire smart,... Show more