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Kanarey Productions Inc.
Brand Manager - Live operation gameKanarey Productions Inc. • Torrance, CA, US
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Brand Manager - Live operation game

Brand Manager - Live operation game

Kanarey Productions Inc. • Torrance, CA, US
30+ days ago
Job type
  • Part-time
  • Quick Apply
Job description

Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.

We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games—especially live-service titles—and understands how to scale a game’s presence throughout its lifecycle.

Requirements

As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.

This role is ideal for someone who:

  • Loves anime, video games, and online fandom culture
  • Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
  • Thrives in a creative environment
  • Can connect marketing with player behavior, community trends, and narrative value

Key Responsibilities

  • Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
  • Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
  • Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
  • Monitor player data, KPIs, and community sentiment to optimize content and messaging.
  • Oversee production of trailers, key art, social assets, and campaign creative.
  • Manage brand tone, storytelling, and long-term brand health across all touchpoints.
  • Collaborate with developers on roadmap planning and feature alignment.
  • Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
  • Present insights, campaign reports, and product recommendations to internal and external stakeholders.

Qualifications

Required:

  • 2–4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles.
  • Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
  • Deep passion for video games, anime, fandom communities, and digital culture.
  • Excellent communication and storytelling skills (verbal & written).
  • Ability to manage multiple projects with tight timelines.
  • Collaborative mindset and comfort working with creative teams.

Preferred:

  • Experience working with JP/EN cross-regional teams.
  • Familiarity with F2P game economics and retention strategy.
  • Bilingual (English/Japanese) is a plus.

What We Offer

  • Creative, fast-paced environment where your ideas matter.
  • Opportunity to shape global campaigns for major game IPs.
  • Cross-cultural projects across US and Japan.
  • Flexible hybrid work environment.
  • Growth paths in brand, production, or creative leadership.
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Brand Manager - Live operation game • Torrance, CA, US

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