Overall Objective:
To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.
Responsibilities:
· Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)
o Couponing via FSI, shared and direct mail alternatives
o Local events ideation and implementation, i.e., local guerilla marketing
· Work as part of a media planning and buying group, applying media solutions to overall client objectives
· Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
· train assistant level employees
· As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
· Organize, implement and control the day-to-day media planning development process including coordination among assistants.
· Plan traditional media campaign strategy in tandem with interactive media team
· Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
· Complete assigned areas of the annual media plan(s) in their entirety
· Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
· Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
· Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
· Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
· Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner
· Negotiate the print/OOH rates and added value.
· Issue insertion orders from BAP for all print/OOH/internet planned for each market
· Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
o Understanding of current marketplace conditions,
o Competitive spending,
o Media and Promotional Opportunities
o Invoice Approval and Billing.
Requirements
· Bachelor’s degree in business, marketing, advertising or related field
· 4+ years media planning experience as a Media Planner
· Demonstrated presentation and writing skills
· Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print
· MS Office: Internet Explorer, Excel, Word and PowerPoint
· Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
· Experience in working with retail clients is highly desirable
· Experience directly managing a staff of one or more is highly desirable
· Full-service agency experience preferred, but not required
The responsibilities are many, various, and not limited to those written in this document
Media Planner • Fort Lauderdale, FL, US
Senior Planner Sales & Operations Planning.Shape a remarkable future with us.Build a career working for an industry leader that truly invests in their people and equips them with leading technolog... Show more
Business Development Consultant - Miami Radio.Location: Hollywood, FL, US, 33020 Location: FL-Miami.Job Title: Business Development Consultant - Miami Radio.Position Overview: At Cox Media Group (C... Show more
Materials and Customer Order Planner.The Materials and Customer Order Planner is a role that combines inventory management, production planning, and coordination between customer orders and supply ... Show more
We are a fast-paced business with ambitious growth plans; so if you are dedicated, enthusiastic and always seeking ways to improve, you'll enjoy a career with us!.Ontic is a leading global aerospac... Show more
Tobias Financial Advisors is an independent, fee-only wealth management firm founded in 1980 with a simple guiding principle: always act in our clients' best interests.We partner with successful in... Show more
Remote Flexible High-ticket Performance-Based.We're presenting a distinct opportunity for motivated individuals to become part of our team.This offers the freedom to work independently, without dir... Show more
Schulte Hospitality Group is seeking a dynamic, service-oriented Sales Assistant to join our team! SHG is an organization whose success is rooted in its service culture.Our mission is to exude hosp... Show more
Immediately Hiring: Production Planner.Company: DAYTON-GRANGER, INC (DG).Industry: Aviation and Aerospace Component Manufacturing.Location: Onsite Monday-Friday in Fort Lauderdale, FL 33315.Full-Ti... Show more
You'll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands.This is hands-on work you'll be in the accounts daily, optimizing campai... Show more
Ownership, höchste Intensität, Team-First und Resultate im Fokus.Wir wachsen schnell und suchen Menschen, die in einem.Wenn du dein Marketing-Know-how einsetzen möchtest, um die Creator-Welt zu pro... Show more
Tobias Financial Advisors is an independent, fee-only wealth management firm founded in 1980 with a simple guiding principle: always act in our clients' best interests.We partner with successful in... Show more
Visual Communications Specialist.We are looking for a bilingual (English/Spanish) Visual Communications Specialist to join our team! This is not just a desk job; it's a project management role wher... Show more
Launch your sales career with 2020 Companies and the dynamic Google TV product ecosystem!.Elevate your career as a Google TV Experience Manager at 2020 Companies, where your expertise in the Google... Show more
At Jacobs, we're challenging today to reinvent tomorrow by solving the world's most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement... Show more
The Amazon Advertising Specialist is responsible for the day-to-day hands on management of the advertising spend for Amazon.They will be responsible for driving efficiency on current spending and b... Show more
Are you passionate about making a difference in the world? Look no further! The Borgen Project is an international organization that works at the political level to improve living conditions for pe... Show more
Globally-recognized cruise line.The Director of Media will be responsible for leading and developing a paid media plan execution to ensure the effectiveness and efficiency of a significant annual m... Show more
News/Talk Account Executive/h2pLooking for a new opportunity? Do you love News/Talk Radio? Join us as a News/Talk Account Executive and leverage your proven goal-driven mindset, fast-paced work eth... Show more
Virtual Personal Vacation Planner (PVP)/h2pWere looking for enthusiastic, customer-centric sales professionals to join our upcoming virtual Personal Vacation Planner (PVP) training class.Only indiv... Show more
Work with a top 20 CPA and advisory firm that accounts for anything.By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures cli... Show more
