Senior Manager, Public Relations, Promotions & Social Media - Universal Kids Resort

Job Description & Requirements

JOB SUMMARY:

Responsible for leading the strategy, development, and implementation of numerous marketing initiatives for Universal Kids Resort (UKR) including public relations, domestic and international 3rd party promotions and social media content. Oversees the strategic direction of how UKR assets are utilized and leveraged in all consumer-facing elements and ensures the executive of each program is delivered on time, on-strategy, and on budget. Oversees the implementation, creative direction and other specifics of product PR plans, content creator plans and related special events with the goal of maximizing favorable media and creator coverage. Provides key partnership and ensures alignment across Universal Destinations and Experiences (UDX) Marketing & Sales initiatives of social media campaigns

JOB SUMMARY:

Responsible for leading the strategy, development, and implementation of numerous marketing initiatives for Universal Kids Resort (UKR) including public relations, domestic and international 3rd party promotions and social media content. Oversees the strategic direction of how UKR assets are utilized and leveraged in all consumer-facing elements and ensures the executive of each program is delivered on time, on-strategy, and on budget. Oversees the implementation, creative direction and other specifics of product PR plans, content creator plans and related special events with the goal of maximizing favorable media and creator coverage. Provides key partnership and ensures alignment across Universal Destinations and Experiences (UDX) Marketing & Sales initiatives of social media campaigns and content to drive the new brand, on-site hotel, and overall social channels for Universal Kids Resort.

JOB RESPONSIBILITIES:

• Responsible for overseeing the overall vision, strategy, and development of global promotional campaigns. Partners with all levels of internal/external management within Marketing & Sales, Operations, Hotel Operations, and UKR Leadership as needed for program development, partner management and to provide strategic guidance on partner brand alignment, integration potential, best practices, and feasibility. Fosters strong relationships with promotional partners to maintain a smooth workflow process, provide quality service and exceed client expectations.
• Develops, presents and executes detailed marketing plans and creative strategy for each promotional campaign initiative while maximizing overall value for both the promotional partner and for Universal Kids Resort. Directs the development and execution of clearly defined creative briefs in support of Global Promotions marketing campaigns. Oversees the creative development process of all promotional creative through Creative, external vendors and agencies, ensuring complete follow-through on objectives outlined in the creative brief. Creates incremental marketing opportunities within existing and approved promotional partnerships with a strong focus on driving CRM data collection, social media engagement, and website visitation.
• Supports UKR’s marketing goals by leading the strategy and implementation of public relations and content creator projects. Assists UKR Leadership in establishing the vision for each project aligned with marketing goals. Manages Marketing & Sales teams, key partner departments, and outside agency resources to ensure the execution aligns to the vision. Monitors creation of news releases and directs hands-on management of multiple live television broadcasts, media and content creator events, individual media and creator hosting and pitching, and symphony activations. Tracks and reports all media and creator coverage/activity.
• Creates new and creative ways to use social platforms and digital content to tell stories, activate brand recognition and build the Universal Kids Resort audience. Develops on brand kid-centric social content across social networks such as Facebook, Twitter, YouTube, Instagram, TikTok, and more. Responsible for all social content planning, programming, publishing, tagging, and editorial calendar management in collaboration with IMC team and overall marketing messaging. Develops the content strategy for social channels that drives ticket sales, hotel occupancy, new brand recognition and fan retention.
• Conceptualizes new, innovative ways to integrate Universal Kids Resort with partner brands, increasing organizational brand value and consumer offerings. Identifies and creates opportunities for social activations, develops strategic social media plans including the theme park and hotel, and manages executions and optimization of social media campaigns for UKR. Oversees the coordination and approval workflows of Legal and UKR specific intellectual property approvals and the execution of all contracts, documentation, and process management.
• Oversees performance and responsibilities of direct reports to ensure all work produced is on time, on budget and on strategy. Cultivates direct reports with emphasis on company vision, aspired culture and values, consumer orientation, internal collaboration, innovation, staff development and retention. Collaborates with key stakeholders and UKR leadership to share insights and leverage synergies/best practices.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY:

• Supervises an Exempt team

ADDITIONAL INFORMATION:

• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Proven experience with project management and a track record of performance meeting targets and objectives.
• Ability to work effectively and efficiently with multi-disciplinary teams in diverse cultures and drive action for collective success.
• Possess the ability to motivate and persuade other people of your opinion and be able to justify your rationale.
• Experience in establishing and/or maintaining effective partnerships and relationships.
• Proven ability to work within brand guidelines to create compelling creative solutions.
• Result-oriented, professional, accountable and proactive.
• Organized, adaptable and able to assimilate large quantities of information quickly.
• Strategic and analytical thinker with strong critical decision-making and communication skills.
• Excellent management and direct communication skills, written, verbal and presentation.
• Must be able to work independently with little supervision and participate as a team member in accomplishment of duties.
• Strong technical and analytical skills, attention to detail and to maintaining a timely and efficient workflow.
• Strong interpersonal skills, courtesy, tact and patience.
• Ability to multi-task and prioritize work amidst competing demands.
• Experience presenting to and working with senior executives.
• Proficient in Microsoft Office and Adobe Photoshop.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

EDUCATION:

• Bachelor’s degree in Marketing, Advertising, Public Relations, Communications, or a related field is required.

EXPERIENCE:

• 7+ years of experience managing or developing Marketing program required; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Kids Resort via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Kids Resort HR/Recruitment will be deemed the sole property of Universal Kids Resort. No fee will be paid in the event the candidate is hired by Universal Kids Resort as a result of the referral or through other means.
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