Vice President, B2B Marketing & Demand Generation

Vice President, B2B Marketing & Demand Generation Location:

• Remote (U.S. based – West Coast California Candidates Preferred) Ready to shape the future of digital ordering and guest engagement in the restaurant industry?
• At Tillster, we’re powering the way brands like Baskin Robbins, Burger King, and Raising Cane's engage customers with commerce platforms that scale.
• We’re looking for a bold and strategic Vice President of B2B Marketing & Demand Generation to lead the charge in defining and executing a high-impact marketing and pipeline strategy. 🚀 What You’ll Own B2B Demand Strategy & Execution Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
• Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
• Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
• Campaigns with Purpose Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
• Partner with sales, product, and leadership to build messaging that breaks through the noise.

Content & Thought Leadership Tell our story through content that educates and inspires:

• white papers, case studies, videos, and more.
• Establish Tillster as a go-to voice in the commerce platform space.

Systems & Tools Own and optimize our marketing tech stack:

• CRM, automation tools, and analytics platforms.
• Make data-informed decisions that scale impact.
• Aligning Sales & Marketing Lead the sales development strategy and ensure seamless alignment between marketing and sales.
• Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.
• Events, PR & Brand Building Oversee PR and media strategy, and manage key agency relationships.
• Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand. 💼 Who You Are A senior B2B marketing leader with deep demand gen chops.
• A strategic thinker who can also roll up your sleeves and execute.
• Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.
• Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
• Collaborative, data-driven, and energized by growth.

Someone that is going to make things happen!!! 🎁 What You’ll Get Competitive Salary:

• $190,000–$225,000 base + equity Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays Retirement Plan: 401(k) with immediate eligibility Growth: Tuition assistance, Udemy access, and continuous learning support This is a high-impact role with visibility across the organization.
• If you’re ready to drive measurable marketing success and love building programs that scale—let’s talk. 👉 Local candidates strongly preferred.
• No visa sponsorship available.
• Principals only – no agencies or phone calls, please.
• About Tillster Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions.
• For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency.
• Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants.
• We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.

Our mission and passion are one in the same:

• Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over.
• In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.

Thriving at Tillster As a member of Tillster, you will embody our core values:

• Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.

Collaborate:

• Work together effectively, leveraging diverse perspectives to achieve common goals.

Innovate:

• Embrace creativity and pursue new ideas to drive progress and improvement.

Operate from Data:

• Use strong critical thinking skills to make informed decisions based on accurate and relevant data.

Drive Results:

• Focus on achieving tangible outcomes and delivering high performance.

Own It:

• Take responsibility for your actions and the success of your work.

Be Passionate and Have Fun:

• Bring enthusiasm to your work and enjoy the journey.
• Making a Difference in the Tillster Way Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team.
• We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow.
• To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer.
• We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.