The Director of Marketing will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide.
Brand & Creative Strategy (30%)
Maintain and evolve the company’s brand identity across all marketing materials and developments
Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
Developing a brand after a new property launches with positioning and go-to-market strategies
Email Marketing (25%)
Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
Analyze open rates, CTRs, and conversions to continuously optimize campaigns
Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints
Social Media & Content Creation (20%)
Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
Maintain a cohesive brand voice and visual identity across platforms
Track engagement and audience insights to refine strategy and increase reach
Manage influencer and media collaborations to enhance online visibility
Collaboration & Leadership (12.5%)
Work closely with leasing, management, and development teams to align marketing with property performance goals.
Manage external agencies, freelancers, and creative vendors
Present campaign insights, data, and recommendations to senior leadership
Digital Marketing & Analytics (12.5%)
Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.
Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.
Bachelor’s degree in Marketing, Communications, or related field
5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
Proven experience in email campaign management, social content creation, and digital strategy
Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
Excellent storytelling, copywriting, and creative direction skills
Experience managing budgets, vendors, and multiple concurrent projects
Deep understanding of NYC real estate trends and market positioning preferred
Salary Range: $95,000 - $115,000 (commensurate with experience)
Annual performance bonus
Comprehensive medical, dental, and vision coverage
Paid time off, commuter benefits, and professional development opportunities
Access to exclusive company events and property previews
Director of Marketing • New York, NY, US
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