Talent.com
Mutual of Omaha
Marketing StrategistMutual of Omaha • Irvine, CA
Marketing Strategist

Marketing Strategist

Mutual of Omaha • Irvine, CA
30+ days ago
Salary
$110,000.00 yearly
Job type
  • Full-time
Job description

Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)

Location: Hybrid - Irvine, CA

Job Type: Full-Time

Overview

We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.

This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.

Key Responsibilities

Strategy & Leadership

  • Own the strategic roadmap for SEO, ORM, and marketing automation
  • Proactively identify opportunities to improve performance, efficiency, and scalability
  • Translate business objectives into clear priorities, KPIs, and execution plans
  • Lead, mentor, and hold accountable internal team members and external partners

SEO Strategy

  • Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
  • Guide keyword and competitive research aligned with mortgage borrower intent
  • Improve organic visibility through site optimization, content strategy, and governance
  • Monitor algorithm changes and industry trends; recommend data-driven adjustments
  • Own SEO reporting, insights, and continuous optimization

Online Reputation Management (ORM)

  • Lead ORM strategy to protect and strengthen brand credibility at scale
  • Establish structured monitoring, response, and review-generation processes
  • Ensure ORM efforts align with compliance, brand, and governance standards
  • Address reputational risks through ethical, sustainable visibility strategies

Marketing Automation & Salesforce CRM

  • Serve as the marketing owner of marketing automation systems & platforms
  • Ensure data integrity, reporting accuracy, and clear lifecycle visibility
  • Design and optimize marketing automation workflows integrated with Salesforce
  • Evaluate, select, and manage marketing automation platforms as business needs evolve
  • Build scalable frameworks for segmentation, nurturing, and performance tracking

Mortgage Industry & Compliance

  • Apply strong knowledge of mortgage products, borrower journeys, and regulations
  • Ensure all marketing strategy and execution meet regulatory and compliance requirements
  • Balance innovation with risk management and operational discipline

Required Qualifications

  • 5+ years of experience in digital marketing strategy
  • Demonstrated expertise in SEO, ORM, and marketing automation
  • Strong hands-on experience with Salesforce CRM
  • Experience integrating marketing automation platforms with Salesforce
  • Mortgage or financial services industry experience (required)
  • Experience managing people and/or external partners
  • Analytical, structured, and metrics-driven approach
  • Comfortable operating in regulated, enterprise environments

The salary range for this position is $110,000-$135,000 annually.

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:

  • Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
  • Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
  • 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
  • Multiple PPO Medical Plans, as well as HDHP eligible plan.
  • Dental Coverage
  • Vision Coverage
  • Company Paid Life Insurance
  • 401K with a generous employer match
  • Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
  • Free Legal Services
  • Employee Loan Program
Create a job alert for this search

Marketing Strategist • Irvine, CA

Similar jobs

Marketing Specialist

Hi Pop, Inc.Rancho Cucamonga, CA, United States
Full-time

Marketing Specialist, fashion/apparel E-Comm.Draft online & print fashion descriptions & graphics.BFA in Graphic Design OR MKTG/closely related + 1 yr.Submit resume: 9634 Hermosa Ave, Rancho Cucamo... Show more

 • Promoted

CL New Business Marketing Specialist

USI Insurance ServicesIrvine, CA, United States
Full-time

Market new prospective client accounts to carrier partners.Support commercial lines sales associates.Provide marketing analytics, negotiate carrier coverages, and finalize marketing and client onbo... Show more

 • Promoted

Leasing & Marketing Professional

Willow Bridge Property CompanyIrvine, CA, United States
Full-time

Leasing & Marketing Professional.Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States' most respected full-service residential prope... Show more

 • Promoted

Project Specialist, Marketing Communications

MasimoIrvine, CA, United States
Full-time

The Project Specialist is a critical role within the Marcom group and is responsible for the tactical execution of all Marcom projects.The Project Specialist's primary responsibility is to shepherd... Show more

 • Promoted

Business StrategistIrvine, California, United States

CieIrvine, CA, United States
Full-time

If you're eager to work side-by-side with serial entrepreneurs and gain real exposure to high-level decision-making, this is the opportunity to fast-track your growth.Cie is a Venture Studio that s... Show more

 • Promoted

Specialist, Lease Marketing

Link Logistics Real EstateIrvine, CA, United States
Full-time

Link Logistics Real Estate ("Link") is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate.Established by Blackstone in 2019, the company connects c... Show more

 • Promoted

Marketing Coordinator - Commercial Real Estate

ColliersIrvine, CA, United States
Full-time

Marketing Coordinator - Commercial Real Estate.Make your next move an expert one.At Colliers it's not our success that sets us apart, it's how we achieve it.Our people are passionate, take ownershi... Show more

 • Promoted

Proposal and Marketing Specialist

FluorAliso Viejo, CA, United States
Full-time

Fluor Proposal & Marketing Specialist.At Fluor, we are proud to design and build projects and careers.We are committed to fostering a welcoming and collaborative work environment that encourages bi... Show more

 • Promoted

Senior Marketing Coordinator

Hensel PhelpsIrvine, CA, United States
Full-time

As a key contributor to regional growth efforts, the Senior Marketing Coordinator plays a lead role in the development of strategic proposals, qualifications, and marketing materials.This position ... Show more

 • Promoted

Marketing Coordinator

KPFF Consulting EngineersIrvine, CA, United States
Full-time

KPFF is seeking a Marketing Coordinator to join our marketing team.This role supports proposal and pursuit efforts and contributes to the development of marketing materials across the firm.The Mark... Show more

 • Promoted

Marketing Coordinator

MVE + Partners, Inc.Irvine, CA, United States
Full-time

Salary: $70,000 - $90,000 Annually.We are seeking a Marketing Coordinator to support the Director of Marketing in executing marketing initiatives and managing day-to-day marketing operations.This h... Show more

 • Promoted

Channel Marketing Associate

Pentel of AmericaOntario, CA, United States
Full-time

Love to make, create, innovate or inspire? Then you would love working at Pentel of America! We have a long-established tradition of supporting self-expression and creativity, exploring boundaries ... Show more

 • Promoted

Marketing Manager

Ono Hawaiian BBQPomona, California, US
Full-time

Job DescriptionJob Description.Marketing Manager, Ono Hawaiian BBQ.A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefull... Show more

 • Promoted • New!

Marketing Analyst

TCWGlobalTustin, CA, United States
Full-time

We're looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance across digital channels.In this role, you'll turn complex data into clear insig... Show more

 • Promoted

Marketing Specialist

Keylent, Inc.Irvine, CA, United States
Full-time

Citizens and those authorized to work in the U.Tax Terms: W2, 1099 Corp-Corp or 3rd Parties: Yes.Essential Functions Designer - Marketing Specialist for Global Information Systems Department.At the... Show more

 • Promoted

Social Media Advertising Strategist (Remote US)-Future Opening

Directive ConsultingIrvine, CA, United States
Remote
Full-time

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business.With over a decade of expertise and 420+ B2B brands behind u... Show more

 • Promoted

BDC - Marketing Specialist

Tuttle-Click Automotive GroupIrvine, CA, United States
Full-time

Location: 38 Auto Center Drive, Irvine, CA, 92618, United States. Show more

 • Promoted

Marketing Specialist

TradeJobsWorkforce92606 Irvine, CA, US
Full-time

Marketing Specialist Job Duties: Develops marketing strategy by studying economic indicators, tracking... Show more

 • Promoted

Marketing Specialist

TradeJobsWorkForce92606 Irvine, CA, US
Full-time

Marketing Specialist Job Duties: Develops marketing strategy by studying economic indicators, trackin... Show more

 • Promoted

Marketing Specialist Environmental Practice

Oliver Wyman, LLCIrvine, CA, United States
Full-time

Marketing Specialist Environmental Practice.Marsh McLennan Agency provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and in... Show more