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Join to apply for the Digital Content Coordinator role at TSP, Inc. - Architecture | Engineering | Planning

TSP is a fast‑paced, full‑service design firm that integrates architecture, engineering, interior design, and planning. Since 1930, TSP has been creating design solutions that align with the vision and mission of our clients.

Primary Responsibilities

The Digital Content Coordinator leads the firm’s digital communications, driving visibility, engagement, and growth through strategic digital storytelling. This role combines big‑picture strategy with hands‑on execution and takes ownership of day‑to‑day content creation.

Content Creation & Management

• Develop and execute content strategies that align with firm‑wide goals and initiatives.
• Create, write, and edit content for the firm’s website, social media, newsletters, and other digital platforms.
• Collaborate with internal teams across offices to uncover project stories, thought leadership, and firm culture.
• Manage and maintain the firm’s content calendar to ensure timely publication and alignment with marketing campaigns.
• Develop strategy and assist with photo and video shoots, including organization, direction, and light editing.

Digital Marketing & Analytics

• Manage the firm’s digital platforms, including website, social media, and email marketing.
• Apply SEO best practices and analytics insights to improve visibility and engagement.
• Track and report on key performance metrics to inform strategy and demonstrate results.
• Stay current on trends in digital marketing, emerging platforms, and creative communication tools.
• Update project pages, news stories, and staff profiles using the firm’s CMS (e.g., WordPress).

Social Media & Engagement

• Develop and schedule social media content across platforms (LinkedIn, Facebook, Instagram, etc.).
• Monitor engagement metrics, respond to comments, and identify opportunities to strengthen audience interaction.
• Ensure content reflects a consistent, authentic brand voice and visual style.

Marketing Support

• Partner with business development, HR, and project teams to create marketing materials that strengthen recruitment and client relationships.
• Support proposal storytelling and firm‑wide communications with compelling visuals and narratives.
• Ensure brand consistency and quality across all digital touchpoints.

Personal Qualities

• Ability to thrive in a dynamic and fast‑paced environment.
• Exceptional communication and interpersonal skills for effective collaboration and leadership.
• Excellent analytical and strategic thinking skills with the ability to provide data‑driven insights.
• Align with TSP’s core values: We Before Me (prioritizing teamwork and collective success), Design It Like We Own It (taking ownership and responsibility for design quality), and Committed To Our Craft (demonstrating a strong dedication to professional excellence).

Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, or related field – preferred.
• 5+ years of experience in marketing, content strategy, or digital communications (A/E/C industry experience strongly preferred).
• Proficiency in Adobe Creative Suite, social media management tools, CMS (WordPress), and email marketing platforms.
• Excellent writing, editing, and proofreading skills with attention to tone and detail.
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Working knowledge of SEO, Google Analytics, and paid media strategies.

Job Type: Full‑time

Seniority Level: Mid‑Senior level

Location: Sioux Falls, SD

Salary: $100,000 – $150,000

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