Crm developer h1.location_city

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our , and brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Manager, eCommerce Growth Marketing, Home & Outdoor

Department: Marketing

Work Location: Bend,OR,Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Hydro Flask Growth Marketing Manager position is a data-driven and results-oriented role, leadingour customer acquisition, retention, and loyalty efforts. This role will drive performance across multipledigital marketing channels, including performance-focused paid social, on-site SEO, CRM, emailmarketing, and loyalty programs. The ideal candidate has a strategic mindset and hands-on approach toexecuting campaignsthat drive engagement, revenue growth, and customer lifetime value. This role willbe crucial in expanding Hydro Flask’s e-commerce audience, deepening our 1st party data andcommunityengagement, and driving sustainable growth.

• Lead the strategy, execution, and optimization of DTC-focused paidsocial campaigns across platforms like Facebook, Instagram,TikTok, and Pinterest to increase brand awareness and sales.

• Analyze data to refine targeting, bidding, and creative strategies tomaximize ROAS.

• Partner with creative teams to develop compelling ad assets andcopy that reflect the Hydro Flask brand and key product initiatives.

• Manage A/B testing strategies across top performing creative and audience targeting.

• Partner with Marketing Center of Excellence (COE) to stay ahead ofsocial media trends, platformupdatesand performanceoptimizations to inform strategy.

• Partner with Sr Manager, Media & Social Strategy to brief, executeandoptimizefull funnel media campaigns throughout the year,maximizing total dollars spent and ad-driven revenue.

• Own CRM strategy to enhance customer segmentation, targeting,and engagement for Hydro Flask fans and customers.

• Develop and execute automated email marketingand SMScampaigns to nurture leads, drive conversions, and build brandloyalty.

• Partner with support agency to A/B test subject lines, content, andsend times to improve email performance.

• Budget and agency management of SMS agency (scope and spend).

• Monitor deliverability, open rates, and overall campaign effectiveness, ensuring brand consistency and customer-first messaging.

• Collaborate with internal IT Development Team on Ticket Requestsin support of New Features, Bugs, Personalization, etc.

• Own and manage automatic email comms (.order confirmation, shipping, transaction emails, customer service) and affiliated agency/platforms.

• Partner with COE Analytics Team on CDP data and actionable insights. Also, collaboratewith customer service, product, and marketing teams to enhance program value and customer experience.

• Lead the strategy and management of a customer loyalty program toincrease retention, repeat purchases, and brand advocacy.

• Develop program mechanics, rewards structure, and promotionalcampaigns to drive enrollment and engagement with Hydro Flask’smost passionate customers.

• Integrate the Hydro Flask Trade-In Program into the brand’s Loyalty Program. Manage andmaintainLoyalty Referral Program and associated platform

• Analyze program data tooptimizerewards, incentives, and overalleffectiveness.

Skills needed to be successful in this role:

• Experience with CRM and email marketing platforms

• Strong analytical, data‑driven mindset with experience in A/B testing and performance optimization

• Demonstrated ability to drive eCommerce growth, revenue, and customer engagement

• Strong project management, organizational, and prioritization skills; comfortable managing multiple initiatives

• Proven ability to work cross‑functionally in a fast‑paced, changing environment

• Self‑motivated, adaptable, and proactive witha strong senseof ownership

• Excellent written, verbal, and presentation communication skills

• Ability to handle sensitive information with professionalism and confidentiality

Minimum Qualifications:

• Bachelor's Degree

• 5+ years of experience with progressive responsibilities for DTC Ecommerce

• 5+ years of experience in growth marketing, digital marketing, or performance marketing roles.

• Experience indirectly managing, mentoring, and influencing team members withtrack recordof building andmaintainingeffective working relationships across functional divisions within an organization to enable success

• Strong experience managing paid social campaigns, and SEO initiatives

• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Experience managing loyalty programs or retention marketing strategies

• Klaviyoexperience

• Knowledge of digital marketing and the current marketing technology landscape

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.