Performance engineer Jobs in Miami, FL

Sr. Manager, Performance Marketing

We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels, with deep, hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to "build brand through a performance lens," connecting upper-funnel investments to near-term impact and long-term value creation.

You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement, audience strategy, and integrated cross-channel planning.

Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media, anchored in digital excellence.

Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.

Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).

Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.

Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.

Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.

Improve creative effectiveness: define specs and messaging frameworks by channel, with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting, iteration, and refresh cadence; use AI to accelerate creative production, variant generation, and the speed of creative testing.

Apply AI to scale performance and quality: leverage platform AI and custom automation (scripts/API) for creative generation and rotation, audience expansion, anomaly detection, pacing, and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning, creative ideation, and performance summarization.

Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking.

Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social, programmatic, CTV/OLV) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).

Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.

Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and holding a high execution bar.

Hands-on AI/automation experience: platform AI features, scripts/API, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.

Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.

Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), social platforms (e.g., Meta, TikTok), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).

Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.

Ownership mindset with flexibility to switch between strategy and hands-on execution.