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Helen of Troy
Director, Direct-To-Consumer Ecommerce Hydro FlaskHelen of Troy • Bend, OR, United States
Director, Direct-To-Consumer Ecommerce Hydro Flask

Director, Direct-To-Consumer Ecommerce Hydro Flask

Helen of Troy • Bend, OR, United States
1 day ago
Job type
  • Full-time
Job description

Director, Direct-To-Consumer Ecommerce Hydro Flask

Drive and manage Ecommerce and digital marketing strategies and execution for hydroflask.com. Develop and scale the Direct-to-Consumer Ecommerce business to an industry leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand. Lead an empowered, collaborative team that embodies our values and culture at Helen of Troy. Be a brand champion for Hydro Flask and lead with a consumer-centric approach.

Skills needed to be successful in this role:

  • Excellent oral and written communication skills.
  • Strong knowledge of technical requirements and best practices across eCommerce, fulfillment, and consumer support.
  • Knowledge of digital creative best practices.
  • Proficient in analytics and data interpretation; ability to clearly communicate insights (web analytics, business analytics, database insights, etc.).
  • Strong SEO and website architecture expertise.
  • Strong performance marketing background with the ability to drive profitable traffic across multiple channels.
  • Experience identifying and implementing tools and strategies to optimize user experience and improve website performance (e.g., usability, A/B testing).
  • Proficient with eCommerce platforms, systems, and technologies (Magento, tag management, Google Analytics, feed management, Oracle ERP, product reviews, etc.).
  • Proficient with digital marketing platforms, vendors, and measurement; proven track record of managing agencies and external partners.
  • Advanced proficiency in Microsoft Office Suite.

Minimum Qualifications:

  • Bachelor's degree.
  • 8+ years of direct-to-consumer eCommerce and digital marketing experience, including 5+ years in management role.
  • 5+ years of experience working with premium consumer goods, home goods, or sporting goods industries.
  • Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

  • Experience working with a brand with both wholesale and direct-to-consumer revenue.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

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Director, Direct-To-Consumer Ecommerce Hydro Flask • Bend, OR, United States

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