Media Planner

Omni Channel Media Planner

We are seeking an Omni Channel Media Planner (Contractor) to support the orchestration and execution of integrated marketing campaigns within the US. Reporting to the VP of Integrated Programs & Activation, you will be responsible for taking high-level campaign frameworks and turning them into actionable media plans that drive demand and pipeline impact.

This role is ideal for a detail-oriented execution specialist who thrives in the "how" of marketing. You will ensure that our integrated programs are launched on time, managed with precision, and optimized for maximum performance across the digital ecosystem.

Your Impact Campaign Orchestration & Trafficking Creative Coordination: Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch. Link & Tag Management: Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics. Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements.

Media Planning & Tactical Execution Flowchart Maintenance: Maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations. Vendor & Platform Management: Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health. Audience Mapping: Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy. Performance Reporting & Optimization Reporting & Analysis: Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations. A/B Test Management: Monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups. Optimization Logs: Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions. Budget & Stakeholder Coordination Pacing & Reconciliation: Daily monitoring of spend across all channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies. Cross-Functional Communication: Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations.

Your Experience Strategic Omni-Channel Architecture: 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector. Budgetary & Financial Rigor: Proven experience in managing "Master Media Flowcharts," monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy. Operational Rigor & Orchestration: Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a "zero-error" mindset. ABM Execution & List Management: Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs. Strong operational rigor: You are comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment. Analytical Synthesis: The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable "stop/go" optimization recommendations for non-technical stakeholders. Communication: Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team.

Education: Bachelor's degree or equivalent relevant work experience required.