This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.
The successful candidate's responsibilities will include, but not be limited to:
Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center
Minimum qualifications:
BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
Leadership capabilities:
Strong organization and coordination skills
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Director, Marketing & Business Development-III • Akron, OH, United States
Director, Client Business Development.Drives strategic business growth for Corporate College by identifying, cultivating, and expanding relationships with organizations throughout Ohio and surround... Show more
Why Join Sunrise Senior Living.At Sunrise Senior Living, we believe meaningful work starts with purpose.Our team members are passionate about making a positive difference in the lives of residents ... Show more
Renewal by Andersen is seeking a Direct Marketing Associate in the greater Cleveland area.We are dedicated to making a difference in the lives of homeowners and the communities we serve.This positi... Show more
Business Development Director Healthcare Consulting.BDO is a global leader in professional services, offering innovative solutions in accounting, tax, and advisory services.BDO's Healthcare Manage... Show more
At the Rock & Roll Hall of Fame, we are dedicated to making a difference.We are an inclusive and welcoming museum that encourages creativity, embraces innovation, and creates a culture of belonging... Show more
Business Development Executive.Join the Environmental Design Group Team Where People and Purpose Meet.Salary Range: $125,000-$140,000.Environmental Design Group is seeking a dynamic Business Devel... Show more
Regional Sales Director, Ohio Valley (Enterprise).Join the company that's building the telemetry infrastructure for the AI era.At Cribl, we partner with IT and Security teams at many of the world's... Show more
At Factory Advisors, we partner with industrial and manufacturing organizations to transform operations, unlock sustainable growth, and achieve measurable business outcomes.We don't just consultwe ... Show more
Business Development and Industry Marketing Manager.Scope of responsibility includes designing the strategy and driving the execution of target vertical market programs within key growth industries... Show more
Vice President of Business Development.Innovation & Delivery Transformation (I&DT) Team The I&DT team exists to build what Deloitte's next decade demands.We place deliberate bets on the technologie... Show more
The Director of Expanding Markets is responsible for developing new business in our innovative portfolio strategy in the AI/Data Center space.This role will research, develop and implement a robust... Show more
As the VP of Global Sales Enablement, you will architect, build, and scale a world-class Sales Enablement program designed to enhance sales productivity, improve customer engagement, and drive sust... Show more
Kennicott is a leading importer and distributor of fresh flowers, plants, and floral supplies, serving local florists, event professionals, and major retailers nationwide.With deep roots in Chicago... Show more
Regional Director, Firm Operations.Citrin Cooperman offers a dynamic work environment, fostering professional growth and collaboration.We're continuously seeking talented individuals who bring a pr... Show more
Morgan Chase, we have an enthusiasm for helping our clients, taking care of our employees, building relationships, and delivering extraordinary customer service while maintaining a strong commitmen... Show more
Global Innovation Director, Beauty & Home.Location: Brecksville, OH to start, and transitioning to Wickliffe, OH in 2028.As Lubrizol approaches its centennial in 2028, our Wickliffe campus will bec... Show more
Development Senior Director, University Initiatives.Business Title - Development Senior Director, University Initiatives.Posting Category - Administrative and Professional.Salary Plan - Professiona... Show more
Senior Director Marketing, Americas.The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media... Show more
Hill International is seeking a Business Development Director in Columbus, Ohio.This opening requires a dynamic individual who is skilled in business development, including identifying and pursuing... Show more
Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.Drive innovation by identifying market trends, customer needs, and emerging technologies.Oversee prod... Show more
