Brand Activator - Oakland

BRAND ACTIVATOR

Bring great brands to Life. Build real skills. Work with flexibility.

Part-time W-2 | $25/hour | Performance bonus

You are more than someone handing out samples.

As an HSP Brand Activator, you are the face of some of the most exciting adult beverage brands in the country. You create the consumer experience, tell the brand story, influence purchase decisions, and capture the real-time information our clients use to understand what is happening at the shelf.

This is a part-time W-2 role for people who value flexibility and take their commitments seriously. You choose work that fits your availability. Once you commit to an event, we count on you to show up prepared, represent the brand professionally, and deliver a great experience.

FLEXIBILITY + ACCOUNTABILITY

That is the HSP model. We give you room to build work around your life – and when you say yes, we count on you

WHO THRIVE AT HSP

Our strongest Brand Activators come from different backgrounds, but the best share a few important traits.

PEOPLE PERSON

You enjoy starting conversations, learning what someone likes, and making a thoughtful recommendation.

DEPENDABLE

If you say you are going to be somewhere, people know they can count on you.

INDEPENDENT

You prepare, solve problems, and execute without needing someone besides you every step of the way.

SALES-MINDED

You enjoy influencing a decision, making a recommendation, and seeing the impact of your work.

CURIOUS

You want to learn the products you represent and become confident telling their stories.

TECH-COMFORTABLE

You can use mobile tools to manage events, communicate, capture data, and report results.

WHAT YOU’LL DO

Create a Great Shopper Experience

● Start natural conversations with shoppers.

● Learn what they like and make thoughtful product recommendations.

● Tell compelling brand and product stories.

● Create an inviting and professional tasting experience.

● Encourage purchase through confident, authentic engagement.

Represent the Brand

● Arrive on time and prepared.

● Understand the product you are representing.

● Maintain a clean, organized, professional sampling station.

● Follow retailer, client, and HSP standards.

● Take ownership of the quality of your event

Drive Results

● Proactively engage shoppers.

● Recommend products with confidence.

● Help drive purchase intent and sales.

● Capture important information about consumer response and event performance.

Own the Details

● Communicate clearly about your assignments.

● Complete required event reporting accurately and on time.

● Use the HSP App and Portal to manage and report your work.

● Monitor event materials and supplies.

● Proactively communicate when you need help.

WHAT YOU CAN EXPECT FROM HSP

We believe expectations should go both ways.

If we expect professionalism and accountability from our Brand Activators, you should expect the same from us.

● Flexible shift opportunities that can work alongside other professional and personal commitments.

● Clear expectations so you know what great execution looks like.

● Training and support to help you confidently represent the brands assigned to you.

● Bi-weekly pay.

● Applicable mileage and expense reimbursement in accordance with HSP policy and state requirements.

● Performance-based opportunities and recognition.

● Communication and support from a real HSP team.

● Opportunities to grow your skills and take on additional responsibility.

Great work gets noticed

GROW WITH HSP

Some people join for flexible supplemental income. Others discover they genuinely love the work. Both are welcome.

For Brand Activators who consistently demonstrate strong performance, reliability, communication, and leadership, HSP is building opportunities to become more involved in the organization.

● Receive priority consideration for available assignments.

● Support new Brand Activators as they learn the role.

● Participate in field training and mentoring.

● Provide feedback that helps improve the BA experience.

● Help HSP identify and develop other great Brand Activators.

● Take on additional responsibility as HSP markets grow.

HELP BUILD THE NEXT GENERATION

Help shape the next generation of HSP Brand Activators!

THIS ROLE MAY BE A GREAT FIT IF...

● You enjoy talking with people but do not need someone constantly directing you.

● You like the challenge of selling without being pushy.

● You are the person friends and coworkers describe as dependable.

● You want flexible work, but you also take pride in doing a job well.

● You are comfortable learning new products and technology.

● You appreciate being part of a team even when much of your work is performed independently.

● You want your performance to matter.

● When you commit to something, you show up.

POSTION DETAILS

Position Brand Activator

Department Sales

Reports To State Manager / Regional Market Leadership

Employment Type Part-Time

Classification Non-Exempt, Hourly

Pay Frequency Bi-Weekly

Hourly Rate $25.00/hour

Bonus Eligibility Eligible for performance incentives based on event metrics and sales results

Work Location On-site retail and grocery locations

Typical Schedule Primarily Wednesday – Sunday and national holidays based on available tasting events

BASIC REQUIREMENTS

● The ability and confidence to engage consumers in a public retail environment.

● Strong communication skills.

● Reliable transportation and the ability to travel to assigned event locations.

● Availability for evening and weekend assignments.

● Comfort using mobile apps and technology for scheduling, communication, and reporting.

● Ability to complete required event reporting accurately and on time.

● Required alcohol service certification for your state.

● Ability to meet the physical requirements of the position, including prolonged standing and lifting event materials as required.

Previous experience in sales, hospitality, retail, beverage, promotional marketing, or other customer-facing roles can be helpful, but we care just as much about reliability, energy, curiosity, and your ability to connect with people.

WHY THIS ROLE MATTERS

Brand Activators are the operating heartbeat of HSP's tasting business. Every tasting event we sell ultimately depends on a great person in the store bringing that experience to life.

● Your performance affects whether a shopper discovers a new brand.

● It affects what a retailer experiences.

● It affects the information our clients receive.

● And it affects HSP's ability to grow.

That is why we take this role seriously - and why we want our Brand Activators to feel that HSP takes them seriously.

IF YOU WANT FLEXIBLE WORK WHERE GREAT PERFORMANCE MATTERS,

HSP may be the right place for you.

Equal Employment Opportunity

HSP Brands is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy and related medical conditions), national origin, age, disability, veteran or military status, marital status, sexual orientation, gender identity or expression, genetic information, or any other characteristic protected by applicable federal, state or local law.

Applicants requiring a reasonable accommodation in the application or interview process should contact HSP Human Resources.