Social Media Specialist

Job Description

The Social Media Specialist supports the development and execution of social media programs for an assigned institution or brand. The role creates and publishes audience-focused content, maintains social media channels, engages with online communities, and analyzes performance data to support established marketing objectives. Working within brand, compliance, and platform guidelines, the Specialist exercises professional judgment in organizing work, adapting content and methods, and resolving routine to moderately complex issues. The position collaborates with marketing colleagues, campus stakeholders, students, alumni, staff, ambassadors, and external partners.

Job responsibilities:

• Create, edit, gather, and repurpose platform-appropriate written, graphic, photo, and short-form video content for channels such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. Use approved tools and templates while adapting content to audience and platform needs.
• Maintain assigned social media profiles and execute approved content calendars and campaigns. Schedule and publish content, complete routine quality checks, coordinate timing and dependencies, and help ensure profiles remain current, accurate, accessible, and aligned with brand standards.
• Monitor assigned channels and respond to comments, questions, and messages in accordance with established response guidelines. Encourage constructive community interaction and escalate sensitive, high-risk, student-specific, legal, compliance, or reputational matters to the appropriate resource.
• Track social media key performance indicators; prepare recurring reports and initial analyses; identify performance patterns; and recommend practical content, timing, targeting, or workflow adjustments for review by more experienced team members or management.
• Apply approved brand voice, tone, visual identity, privacy, accessibility, and content standards across digital touchpoints. Identify inconsistencies or content risks and coordinate corrections within established procedures.
• Coordinate with marketing colleagues, campus staff, faculty, students, alumni, ambassadors, and outside agencies to gather content and support campaigns. Attend selected campus events and visits to capture and promote timely social content.
• Maintain working knowledge of social platforms and tools, document repeatable practices, share approved guidance with campus contributors, and recommend improvements to content workflows, reporting, and channel execution.

Qualifications

Education, Experience, Knowledge, Skills and Abilities:

• Bachelor’s degree in marketing, communications, public relations, digital media, or a related field and at least two years of relevant professional experience, or an equivalent combination of education and experience.
• Experience creating and managing content across major social media platforms, including Meta, TikTok, LinkedIn, and YouTube.
• Proficiency with social media management, scheduling, analytics, reporting, and multimedia editing tools, such as Sprout Social and CapCut.
• Ability to interpret social media performance metrics, develop actionable recommendations, and communicate findings through clear reports and presentations.
• Strong writing, editing, communication, organization, and project-coordination skills, with the ability to manage multiple priorities and deadlines.
• Experience supporting social media programs in higher education, healthcare education, or another regulated or multi-location environment, including collaboration with campus contributors, ambassadors, or external creative agencies.
• Working knowledge of digital accessibility, privacy, copyright, and brand-governance practices applicable to social media.

Additional Information

We Offer:

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100% depending on the program